The #1 Digital Platform
For Skiers & Snowboarders

Reach and influence passionate UK skiers and snowboarders across web, app, social, and emerging AI platforms.

Visit OnTheSnow.co.uk

Platform Snapshot

A Multi-Platform Approach Built for Impact

We provide the essential data and inspiration that power the global snowsports community.

Website

1.5M+ Unique UK Users

Resort guides, snow forecasts, gear reviews

Mobile App

Most Downloaded

35K+ UK Users, 654K+ opens per winter

Social & Video

High Engagement

Engaged video and story audiences

GenAI & ChatGPT

Integrated Planning

Trip planning via SkiGPT and ChatGPT

Audience Profile

The Most Engaged Winter Travellers in the UK

1.5M+

UK Unique Visitors

92%

Plan Overnight Trips

19.5M+

Global Unique Users

£150K

50% of households

Our UK audience is active, affluent and passionate. With 88% having skied in the past 12 months and 86% aged 25+, we connect you with serious decision-makers.

64%

Male

36%

Female

New for 2026

Powered by Data. Ready for the Future.

ChatGPT integration, and wearable snow data overlays.

Innovation Spotlight

Be part of the first wave of brands integrated into our GenAI travel planning assistant.

Ad Products

Engage with UK Winter Travellers throughout key periods of planning

From planning and booking to the chairlift, we deliver high-impact placements throughout the entire user journey.

Content Marketing

Spotlight & Amplify Packages

Display + Video

Push Marketing

Mobile Inbox

App Sponsorship

OnTheSnow App Season Takeover

The #1 Digital Platform For Skiers & Snowboarders