Total Audience
Unique Global
Users
North American
Users
Demographics
25+ Years Old
$150K+ HHI
Destination
Travelers
Planning a destination
ski trip this winter
Average 2+ overnight
trips per year
Committed
Participants
Have skied in the
past 12 months
Skied 6+ days in the
past 12 months
Samplers
Own a multi-resort pass
Against the
National Average
Skiing or Snowboarding
$250K+ Average HHI
Vacation Spenders
Couples with Children in HH
Pageviews
Annually
Pageviews/
Month
N. American
Users
N. American
Skiers/Riders
Global App
Users
N. American
Users
Engaged
Sessions
User
Rating
Opt-in
Subscribers
Average
Open Rate
Average
CTOR
When skiers engage with OnTheSnow, your content will be there to greet them. Examples of content topics include advertorials, snow alerts, product launches, upcoming events, and more. Extensive promotions help drive traffic across the homepage, mobile app, newsletter, and social channels.
You can align with relevant OTS editorial content through organic integrations, including 100% SOV companion banners, ‘sponsored by’ tags, and logo placement. Partners are incorporated throughout the article page and in the extensive promotions across the OTS homepage, mobile app, newsletter, and social channels.
Our display options include high impact & IAB standard units across mobile and desktop devices. You can run highly targeted campaigns with geographic and contextual targeting for maximum efficiency & effectiveness.
We can deliver your message to a highly engaged audience of opt-in subscribers. Custom email and mobile inbox messages provide 100% SOV to OTS partners, while our newsletter sponsorship aligns brands with relevant OTS editorial content. All placements encourage a direct response and help drive conversion.
The OTS+ program is an exclusive opportunity for resort partners to drive revenue through advance purchase. The OTS+ program focuses on 3 key benefits:
• Amplify and enhance your resort’s exposure across our platform
• Drive advanced purchase for lift access, ski school, and rentals
• Search engine optimization
OnTheSnow is the world's highest rated and most downloaded skiing and snowboarding application. Users rely on the app to compare snow reports and contribute and view firsthand reports and photos to check webcams and forecasts. Your brand can receive exclusivity through a high impact mobile scroller unit and custom load screen.
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