Skitest Brand Sponsorship
Product Overview
The Skitest Brand Sponsorship showcases your brand page and full ski lineup within Skiinfo Skitest, delivering guaranteed exposure to skiers actively researching skis across the Skiinfo platform and social channels.
Past High Performing Creative Examples
Skitest Brand Sponsorship campaign consists of:
• Sponsored Brand-page article
• YouTube video to accompany the article
• Branded Display Ads (provided by the Partner)
• Promotional placement (created in-house by Mountain News)
Article Specifications
• Text: 500-1,000 words news article
• Include hyperlinked text (up to 5 links)
Video Specifications
• YouTube link
• Cannot be a Short video
• Horizontal format only
Logo Specifications
▪ Vertical layout: at minimum 160 x 160 px
▪ Horizontal layout: at minimum 400 x 100 px
▪ Image Format – JPG, GIF, PNG
▪ Logos should be provided in color and in white.
▪ OPTIONAL: a transparent background if it fits with your brand guidelines
▪ File size: should not exceed 50kb
Branded Display Ads (Provided by Partner)
• Image – 728×90, 300×250, 300×600, and 160×600
• Image Format – JPG, GIF, PNG, HTML5
• Total Size – less than 200kb (1,000kb for HTML5)
• Animation – less than 3 loops, no blinking text
• Link – redirection url (unless you provide click tag)
• 3rd party tags accepted (tags must be secured)
Promotions (Created in house by Mountain News)
• Includes homepage and newsletter placement, mobile inbox, social posts, and ROS display units
• Partner should provide logo + brand guidelines for Mountain News to refer to when building the promotional materials
Skitest Brand Sponsorship Article Creation Workflow
• Partner completes and submits a content brief to MN
• MN and Partner meet in a Kick-off call to walk-through the process
• MN shares a workback schedule and outline of the article
• MN staff collaborate with Partner to align with customer’s brand tone and messaging and finalize the article
• Maximum of 2 rounds of revisions are included
• Final copy is published at scheduled time and date after partner’s approval
Creative Best Practices
Article
• Highlight your brand’s unique value proposition, special events, key initiatives, etc.
Branded Display Ads
• Focus on driving brand awareness
• Carefully consider layout options and how it will translate across each ad size/device
• Use colors that align with your brand guidelines
• Write a concise attention-grabbing headline
• Incorporate unique photography
• Include a highly visible button with a strong call-to-action
• CTAs should be short, meaningful and action-oriented
• Add your brand’s logo