EN
EN
DE
FR
IT
UK
PL
The Spotlight/Amplify package showcases a resort/DMO's calendar, offerings, and photography.
The package includes editorial plus extensive
promotions, so when skiers engage with the
OnTheSnow website, mobile app, email newsletter, and social channels your content will be there to greet them.
Spotlight/Amplify campaign consists of:
• Sponsored article
• Photos to accompany the article
• Branded Display Ads (provided by the Partner)
• Promotional placement (created in-house by Mountain News)
Article Specifications
• Text: 500–1,000 words news story
• Include hyperlinked text (up to 5 links), e.g., lodging, lift tickets, events
• Optional: YouTube video link (72dpi)
Photo Specifications
• Image resolution: minimum 1920x1280 at 300 dpi
• Format: JPG (horizontal only)
• 3-5 images for editorial consideration
• Provide captions and credits
Specs continued next page.
Branded Display Ads (Provided by Partner)
• Image – 728x90, 300x250, 300x600, and 160x600
• Image Format – JPG, GIF, PNG
• Total Size – less than 200kb
• Animation – less than 3 loops, no blinking text
• Link – redirection url (unless you provide click tag)
• 3rd party tags accepted (tags must be secured)
Promotions (Created in house by Mountain News)
• Includes homepage and newsletter placement, mobile inbox, social
posts, and ROS display units
• Partner should provide logo + brand guidelines for Mountain News to
refer to when building the promotional materials
- Logo Specifications
▪ Vertical layout: at minimum 160 x 160 px
▪ Horizontal layout: at minimum 400 x 100 px
▪ Image Format – JPG, GIF, PNG
▪ Logos should be provided in color and in white.
▪ OPTIONAL: a transparent background if it fits with your brands
guidelines
▪ File size: should not exceed 50kb
Mountain News (MN) Spotlight/Amplify Article Creation Workflow
• Partner completes and submits a content brief to MN
• MN and Partner meet in a Kick-off call to walk-through the process
• MN shares a workback schedule and outline of the article
• MN staff collaborate with Partner to align with customer's brand tone and messaging and finalize the article
• Maximum of 2 rounds of revisions are included
• Final copy is published at scheduled time and date after partner's approval
Content
• Partner to complete and submit a content brief to OTS
Article
• Highlight your brand's unique value proposition, special events, key initiatives, etc.
• Examples from OTS partners
• Unreal Ways to Experience Mammoth Lakes
• The Ultimate Guide to the Best Ski Getaway in Whistler
• Exploring Canada's Best Ski Destinations
• Get To Know The Mountain Collective
Branded Display Ads
• Focus on driving brand awareness
• Carefully consider layout options and how it will translate across each ad size/device
• Use colors that align with your brand guidelines
• Write a concise attention-grabbing headline
• Incorporate unique photography
• Include a highly visible button with a strong call-to-action
-CTAs should be short, meaningful and action-oriented
• Add your brand's logo
