Slide 1
Product Overview
Big Snow Alert

OnTheSnow is the source where everyone goes to see where the snow is dumping. With our Big Snow Alert, we offer a way to promote your resort or location when heavy snow is expected or has recently fallen, and we ensure your snow message reaches target markets across all aspects of our platform.

Slide 2
Creative Specifications
Big Snow Alert

If MNC/OTS writes the article, assets, including the content brief, are due
6 weeks prior to go live date.

If article is written by Partner, assets including the content brief, are due
3 weeks prior to go live date.

Content Brief
• Partner to complete and submit a content brief to OTS

• Text – 250-500 word news story
• Hyperlinked text and URLs they go to. (5 links max) e.g., Lodging, flights, lift prices, events, etc.
• Video – YouTube link (72 dpi) optional
• OnTheSnow Staff will work with your team to edit content to fit our brand and voice

• Image – minimum of 1920x1280 at 300 dpi
• Format – JPG (horizontal only)
• 3-5 images for consideration
• Image caption and credits

Specs continued next page.

Slide 3
Creative Specifications Continued
Big Snow Alert

• Alert OTS users to an upcoming snow storm or about record breaking snowfall
• Include specific details such as estimated/confirmed inches and anticipated/current ski conditions, such as the number of lifts and trails that are open/opening soon

Branded Display Ads
• Focus on driving brand awareness
• Carefully consider layout options and how it will translate across each ad size/device
• Use colors that align with your brand guidelines
• Write a concise attention-grabbing headline
• Incorporate unique photography
• Include a highly visible button with a strong call-to-action
- CTAs should be short, meaningful and action-oriented
• Add your brand's logo

Slide 4
Creative Best Practices
Big Snow Alert

Branded Display Ads (Provided by Partner)
• Image – 728x90, 300x250, 300x600, 160x600, and 320x50
• Image Format – JPG, GIF, PNG
• Total Size – less than 200kb
• Animation – less than 3 loops, no blinking text
• Link – redirection url (unless you provide click tag)
• 3rd party tags accepted (tags must be secured)

Promotions (Created in house by Mountain News)
• Includes homepage placement, mobile inbox, social posts, and ROS display units
• Partner should provide logo + brand guidelines for Mountain News to refer to when building the promotional materials.
   Logo Specifications
       ▪ Vertical layout: at minimum 160 x 160 px
       ▪ Horizontal layout: at minimum 400 x 100 px
       ▪ Image Format – JPG, GIF, PNG
       ▪ Logos should be provided in color and in white.
       ▪ OPTIONAL: a transparent background if it fits with your brands
       ▪ File size: should not exceed 50kb

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