Video Advertising
Product Overview
Video Advertising allows brands to engage skiers with sight, sound, and motion across premium OnTheSnow placements, driving high awareness and engagement across desktop and mobile experiences.
Past High Performing Creative Examples
Creative Specifications
You can supply your own VAST or VPAID 3rd party tags.
Please provide tags for:
• 300×250 (top 300×80 should be a header image with CTA)
— OR –
You can use a YouTube link or raw file format
Both versions require a 300×80 image header with a CTA and a clickthrough URL
YouTube link
• Horizontal orientation only
• No YouTube ‘short’ links
Raw File Formats – preferred: .mp4, .mov, .mpeg
• Size – 4MB max
• Can accept impression/click tags
• Dimensions – 16:9 Video Aspect recommended
• Audio Settings (Required) – Codec : PCM (preferred) or AAC, Bitrate : at least 192 Kbps, Bit : 16 or 24 bit, Sample rate : 48 kHz
Creative Best Practices
Video Advertising
• Focus on driving brand awareness and engagement
• Feature a video that is visuallyappealing and drives an emotionalconnection
• Consider including a concise attention-grabbing graphic/headline at thevery beginning of the video
• Customize the top of the unit (300x80px)to drive brand awareness andengagement, such as a photo, logo, and ahighly visible call-to-action button – CTAsshould be short, meaningful and action-oriented