OnTheSnow+ | Skiinfo+ (For Ski Areas)
Product Overview
OnTheSnow+ and Skiinfo+ resort subscribers efficiently and effectively amplify & promote their resort at OnTheSnow and Skiinfo platform to drive incremental revenue and conversion.
OTS+ | SI+ resort profiles feature subscriber exclusive premium integrations including:
- Targeted High Impact Display – Highly targeted medium & low funnel display adverts harvests active demand for skiing in your region.
- Advanced Purchase Drivers – Integrated links to your lift access, and other ancillary revenue products such as ski lessons.
- Premium Partner Integration – OTS+ | SI+ subscribers are showcased as premium partners in OnTheSnow with expanded content such as video, social, and integrated links to your resort.
Past High Performing Creative Examples
Creative Specifications – Resort Page
Hero Video
• YouTube link
• Must not be a “short” link
• Horizontal orientation only
• Not associated with Big Screen video
Contact Info
• Resort Contact Phone Number
Advanced Purchase Links (click trackers optional for all links)
• Resort Website URL
• Lift Access URL
• Lesson URL
Instagram Handle
• Instagram Account URL
Photos
Mix of resort photos (skiing, other activities, the resort experience, après) for resort photogallery. The goal is to ensure the resort is represented with high-quality, up-to-date visuals across our platform for skiers and snowboarders who are actively planning and booking ski trips.
• Image Size – at least 1920 x 1280
• Format – JPG (horizontal only)
Creative Specifications – Targeted High Impact Display
Big Screen
- Image Dimensions – 1600×578 and 650×550 (both sizes needed for big and smaller screens) (be sure top right corner of 1600×578 has no content if sending optional video link)
- Image Format – JPG, GIF, PNG (No HTML or 3rd party ad tags)
- Animation
- 3-loop MAX. No unlimited looping
- NO blinking/flashing text or images
- Must have a final landing screen after third loop which should contain CTA
- Size – 300KB max per image
- Click URL
- *3rd Party Tracking Pixel & Click URL Accepted*
Video Asset on Big Screen Units only (Optional)
- YouTube link
- Must not be a “short” link
- Horizontal orientation only
- Dimensions – 16:9 format recommended
- DO NOT embed video into Big Screen image file
- Different unit from OTS+ resort page video
— OR —
- Raw file format
- File formats preferred – mp4, .mov, .mpeg
- Video must be horizontal orientation only
- 16:9 format
MOBILE SCROLLER & IN-APP BANNER
- Mobile Scroller 370×740 and 400×666 (all sizes needed for big and smaller screens; keep 100px top/50px bottom free of logos or important content)
- In-App banner – 280×466
- Format – JPG, GIF, PNG (no animation, no HTML, no 3rd party ad tags)
- Total Size – 300KB max
- Click URL
- *3rd Party Tracking Pixel & Click URL Accepted*
*Note: only 1 impression & click tag per creative set. (A “set” contains both image sizes for each ad unit)
Creative Best Practices
- Display Ad views at OnTheSnow/Skiinfo have proven to drive direct ROAS and also lift the return of other media you have in market, so where applicable create a common thread across all digital channels
- Use the large palette to drive brand awareness, and any offers you want to incorporate
- Carefully consider layout options that will work well across each ad size/device
- Use colors that align with your brand guidelines
- Write a concise attention-grabbing headline
- Incorporate unique photography
- Adding a video asset is optional but highly recommended
- Include a highly visible button with a strong call-to-action – CTAs should be short, meaningful and action-oriented
- Add your brand’s logo