Holiday Gift Guide
Product Overview
Published mid‑November with promotional efforts including dedicated email distribution, mobile inbox, social media posts, and site‑wide display advertising.
Past High Performing Creative Examples
Creative Specifications
Content
• Vertical layout: at minimum 160 x 160 px
• Horizontal layout: at minimum 400 x 100 px
• Accepted file: PNG only
• Website URL
• Product Image – 1024 x 683
• Copy – send a press release, one sheet, or blurb about the product
Branded Display Ads
• Sizes – 728 x 90, 300 x 250, 300 x 600, 160 x 600, and 320 x 50
• Accepted files – JPG, PNG, GIF
• Max file size – 200kb
• Click‑through URL
• Animation – less than 3 loops, no blinking text
• 3rd‑party tags accepted
Newsletter Unit
• Size – 600 x 200 px
• Accepted files – JPG or GIF
• Max file size – 200kb
• No animation
• Creative must not include the word “click” or any variation
• Click‑through URL
• Headline text – 50 characters max (punctuation and spaces included), no all caps
Creative Best Practices
Holiday Gift Guide Content
• Include a clear product image and/or a unique photo for your resort or destination
• Website URL should focus on driving eCommerce and enable users to purchase the featured product in a single click
Branded Display Ads and Newsletter Unit
• Focus on driving brand awareness
• Carefully consider layout options that work across each ad size, device, and platform (email and web)
• Use colors that align with brand guidelines
• Write a concise, attention‑grabbing headline
• Incorporate unique photography
• Include a highly visible button with a strong call‑to‑action
• CTAs should be short, meaningful, and action‑oriented
• Add your brand’s logo