Advertising Partner Resources Sponsored Newsletter
Slide 1
Product Overview
Sponsored Newsletter

OnTheSnow's weekly newsletter integrates its partners through a native placement to help increase brand awareness and drive website traffic.

Slide 2
Creative Specifications
Sponsored Newsletter

Choose one option: Image With Copy or Full Image

Option 1: Image With Copy
• Headline text – 50 characters max (punctuation, spaces, etc.
  counted as characters). No all caps.
• Body text – 50 word max.
    • Include a CTA
    • No formatting of text (bold, italic, line breaks, etc.)
    • Do not include website URLs or email addresses in body
• Image – 264 x 176 px (gif or jpg).
    • No animation
    • Creative must not include the word "click" or any variation
• Click through URL

Creative Specifications continued next page.

Slide 2
Creative Specifications Continued
Sponsored Newsletter

OR

Option 2: Full Image Banner
• Headline text – 50 characters max (punctuation, spaces, etc.
  counted as characters). No all caps.
• Image – 600 x 200 px (gif or jpg).
    • No animation
    • Creative must not include the word "click" or any variation
• Click through URL
• Alt text – 50-words max.
    • Will be added onto banner for readers who do not allow
      images to load automatically

Slide 3
Creative Best Practices
Sponsored Newsletter

Image With Copy
• Focus on driving brand awareness and engagement
• Use colors that align with brand guidelines
• Write a concise attention-grabbing headline
• The copy accompanying the headline should add context and interest to clickthrough using a dedicated URL such as Book Here or Shop Now
• Incorporate unique photography
• Include a strong call-to-action that will be hyperlinked within the copy
- CTAs should be short, meaningful and action-oriented
• Add your brand's logo

Full Image Banner
• Focus on driving brand awareness
• Use colors that align with your brand guidelines
• Write a concise attention-grabbing headline
• Incorporate unique photography
• Include a highly visible button with a strong call-toaction - CTAs should be short, meaningful and actionoriented
• Add your brand's logo

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