The #1 Digital Platform
For Skiers & Snowboarders

Reach and influence passionate winter travelers across web, app, email, social, and emerging AI platforms.

Visit OnTheSnow.com

Platform Snapshot

A Multi-Touchpoint Platform Built for Impact

We provide the essential data and inspiration that powers the global snowsports community.

Website

7.5M+ Users

Resort guides, snow forecasts, gear reviews

Mobile App

Most Downloaded

250k+ NA users, 7.6M+ opens per winter

Email

144K+ Subscribers

Industry leading 43% open rate

Social & Video

High Engagement

Engaged video and story audiences

GenAI & ChatGPT

Integrated Planning

Trip planning via SkiGPT and ChatGPT

Audience Profile

The Most Engaged Winter Travelers in North America

7.7M+

NA Unique Visitors

92%

Plan Overnight Trips

69%

Multi-Resort Passholders

$150K+

50% Household Income

Our audience is active, affluent, and passionate. With 88% having skied in the last 12 months and 86% over the age of 25, we connect you with serious decision-makers.

64%

Male

36%

Female

New for 2026

Powered by Data. Ready for the Future.

ChatGPT integration, and wearable snow data overlays.

Innovation Spotlight

Be part of the first wave of brands integrated into our GenAI travel planning assistant.

Ad Products

Engage with Winter Travelers During Key Moments of Planning

From planning to booking to the chairlift, we offer high-impact placements across the entire user journey.

Content Marketing

Display + Video

Push Marketing

App Sponsorship

OnTheSnow App Season Takeover

The #1 Digital Platform For Skiers & Snowboarders