About Mountain News
A brief history of Mountain News, the teams behind our brands, and the mission guiding the next chapter of mountain media and data.
A brief history of Mountain News, the teams behind our brands, and the mission guiding the next chapter of mountain media and data.
Since 1968, Mountain News has been the voice, guide, and data engine for mountain travelers. From the early days of snow reports on 900 radio stations, to launching OnTheSnow the world’s first digital platform for skiers, our mission of enabling their experience has always been clear.
We were there when the Internet became consumer facing in the early ’90s. Launched the first ski apps (see our Super Bowl commercial) and today, we’re leading the next shift: bringing mountain content to the world of generative AI and wearable experiences.
The world's most visited platform for enthusiasts in North America & UK.
The leading digital destination for skiers across Western Europe.
A summer-focused guide to high-altitude escapes.
Real-time ski data and GenAI integration.
Our audience is active, affluent, and ready to explore. They come to MountainGetaway to plan their mountain adventures.
Founded for the purpose of aggregating and professionally producing snow conditions for ski resorts. Launched on 900+ radio stations.
Launched OnTheSnow and Skiinfo as digital ski leaders
Acquired by Vail Resorts and expanded globally
Relaunched independently, fueling modern media and AI experiences Today, Mountain News reaches 39 million+ annual users, delivers data for 2,000+ resorts, and is trusted by hundreds of partners globally.
To enable the mountain experience — with trusted media and intelligent data.
We are outdoor enthusiasts, digital storytellers, and technologists at heart. We believe in:
Telling unforgettable stories
Powering experiences with real, accurate snow and travel intelligence
Always pushing into the next frontier (web, mobile, GenAI, wearables)