Video Advertising
Product Overview
Video Advertising allows brands to engage skiers with sight, sound, and motion across premium OnTheSnow placements, driving high awareness and engagement across desktop and mobile experiences.
Past High Performing Creative Examples
Creative Specifications
Video Asset
• Orientation – horizontal only
• Aspect ratio – 16:9 recommended
• Accepted formats – MP4, MOV, MPEG
• Video length – :15 or :30 seconds
• File size – platform‑approved delivery
• Audio – optional
• No embedded video inside image files
Video Delivery Options
• YouTube link (not a short link)
• Raw video file delivery
Companion Display (If Required)
• Image formats – JPG, GIF, PNG
• Sizes may include standard display units depending on placement
• Max file size – 200kb
• Click‑through URL
Click‑Through
• Click‑through URL required
• 3rd‑party tracking pixels accepted
• One click tag per creative
Creative Best Practices
Video Advertising
• Capture attention within the first few seconds
• Clearly communicate brand message early
• Use strong visuals and minimal on‑screen text
• Ensure messaging is clear without audio when possible
• Include a clear and visible call‑to‑action
• CTAs should be short, meaningful, and action‑oriented
• Use branding consistently throughout the video