Summer+ (For Destinations)
Product Overview
Summer+ is Mountain News’ new promotional platform helping resorts attract summer travelers on MountainGetaway.co and in our network.
As winter fades, our audience turns to hiking, biking, wellness, and family fun. Summer+ positions your resort as a must-visit destination through homepage takeovers, editorial, newsletter placements, and targeted campaigns.
Past High Performing Creative Examples
Creative Specifications
Summer+ campaign consists of:
• Sponsored Summer Guide page
• Featured rotation on Summer Home Page
• Photos to accompany the page
• Youtube Video to accompany the page
• Instagram Feed to accompany the page
• Branded Display Ads (provided by the Partner)
• Promotional placement (created in-house by Mountain News)
Content Brief
• Partner to complete and submit a content brief to OTS
Article Specifications
• Text: 500–1,000 words news story
• Include hyperlinked text (up to 5 links), e.g., Events, lodging, etc.
Photos
• Image – minimum of 1920×1280 at 300 dpi
• Format – JPG (horizontal only)
• 4–8 images for consideration
• Image captions and credits
Branded Display Ads
• Image – 728×90, 300×250, 300×600, and 160×600
• Image Format – JPG, GIF, PNG, HTML5
• Total Size – less than 200kb (1,000kb for HTML5)
• Animation – less than 3 loops, no blinking text
• Link – redirection url (unless you provide click tag)
• 3rd party tags accepted (tags must be secured)
Branded Display Ads (Provided by Partner)
• Image – 728×90, 300×250, 300×600, and 160×600
• Image Format – JPG, GIF, PNG
• Total Size – less than 200kb
• Animation – less than 3 loops, no blinking text
• Link – redirection URL (unless you provide click tag)
• 3rd party tags accepted (tags must be secured)
Promotions (Created in house by Mountain News)
• Includes homepage and newsletter placement, mobile inbox, social posts, and ROS display units
• Partner should provide logo and brand guidelines for Mountain News to refer to when building the promotional materials
Logo Specifications
▪ Vertical layout: at minimum 160 x 160 px
▪ Horizontal layout: at minimum 400 x 100 px
▪ Image Format – JPG, GIF, PNG
▪ Logos should be provided in color and in white
▪ OPTIONAL: a transparent background if it fits with your brand guidelines
▪ File size: should not exceed 50kb