Premium Display Bundle
Product Overview
Premium Display Bundle delivers high‑visibility display placements across OnTheSnow desktop and mobile experiences, designed to maximize reach and brand awareness.
Past High Performing Creative Examples
Creative Specifications
Branded Display Ads
• Sizes – 728 x 90, 300 x 250, 160 x 600, 300 x 600, and 320 x 50
• Image format – JPG, GIF, Rich Media
• Total size – less than 40kb
• Animation – less than 3 loops, no blinking text
• Click‑through URL
• 3rd‑party tags accepted (tags must be secured)
Big Screen
• Image dimensions – 1600 x 578 and 650 x 550
• Image format – JPG, GIF, PNG
• Size – 300kb max per image
• Click‑through URL
• Video asset optional
• Only 1 impression and click tag per set
Video Asset (Optional)
• YouTube embedded URL or video file
• Horizontal orientation
• Used only within Big Screen unit
Mobile Scroller
• Image sizes – 370 x 740 and 400 x 666 (both required)
• Format – JPG, GIF, PNG
• No animation
• Total size – 300kb max
• Click‑through URL
• Third‑party tracking accepted (impressions, clicks, research tags)
• Only 1 impression and click tag per set
Travel Offer
• Headline text – 50 characters max (punctuation and spaces included), no all caps
• Body text – 50 words max
• No formatting (no bold, italics, or line breaks)
• Do not include website URLs or email addresses in body text
• Logo – white with transparent background
• Click‑through URL
Custom Email
• Subject line – provided by partner
• From line – brand name (not an email address)
• HTML version – max width 600px, file size less than 250kb
• URL links – 6 links or fewer total
• CSS styles must be inline
• Only 1 impression tag per email and 1 click tag per clickable element
Mobile Inbox
• Subject line – 30 characters max
Creative Best Practices
Premium Display Bundle
• Focus on driving brand awareness and consideration
• Ensure creative translates clearly across all sizes and devices
• Use colors consistent with brand guidelines
• Write concise, attention‑grabbing headlines
• Use strong, high‑quality photography
• Include a clear and visible call‑to‑action
• CTAs should be short, meaningful, and action‑oriented
• Add your brand’s logo