Skiinfo+ (For Ski Areas)

Product Overview

OnTheSnow+ resort subscribers efficiently and effectivelyamplify & promote their resort at OnTheSnow.com to driveincremental revenue and conversion. ​

​OTS+ resort profiles feature subscriber exclusivepremium integrations including: ​

• ​Targeted High Impact Display – Highly targeted medium & low funnel display adverts harvests active demand for skiing in your region.​

• ​Advanced Purchase Drivers – Integrated links to yourlift access, and other ancillary revenue products such asrentals & lessons. ​

• ​Premium Partner Integration – OTS+ subscribers are showcased as premium partners in OnTheSnow with xpanded content such as video, social, and integrated links to your resort.​

Past High Performing Creative Examples

Creative Specifications – Resort Page

Hero Video​
• YouTube link​
• Must not be a “short” link​
• Horizontal orientation only​
• Not associated with Big Screen video​
​
Contact Info​
• Resort Contact Phone Number​

Advanced Purchase Links (click trackers optional for all links)​
• Resort Website URL​
• Lift Access URL​
• Lesson URL​
• Ski Rental URL​

Instagram Handle
• Instagram Account URL

Photos
Mix of resort photos (skiing, other activities, the resort experience, après) for resort photogallery. The goal is to ensure the resort is represented with high-quality, up-to-date visuals across our platform for skiers and snowboarders who are actively planning and booking ski trips.

• Image Size – at least 1920 x 1280
• Format – JPG (horizontal only)​

Creative Specifications – Targeted High Impact Display 

Big Screen

• Image Dimensions – 1600×578 and 650×550 (both sizes needed for big and smaller screens)
(be sure top right corner of 1600×578 has no content if sending optional video link)

• Image Format – JPG, GIF, PNG (No HTML or 3rd party ad tags)

• Animation
  • 3-loop MAX. No unlimited looping
  • NO blinking/flashing text or images
  • Must have a final landing screen after third loop which should contain CTA
• Size – 300KB max per image
• Click URL
• *3rd Party Tracking Pixel & Click URL Accepted*

Video Asset on Big Screen Units only  (Optional)

• YouTube link
  • Must not be a “short” link​
  • Horizontal orientation only​
  • Dimensions – 16:9 format recommended
• DO NOT embed video into Big Screen image file
• Different unit from OTS+ resort page video​

— OR —

• Raw file format​
  • File formats preferred – mp4, .mov, .mpeg ​
• Video must be horizontal orientation only
• 16:9 format​

MOBILE SCROLLER & IN-APP BANNER​

• Mobile Scroller 370×740 and 400×666 (all sizes needed for big and smaller screens; keep 100px top/50px bottom free of logos or important content)
• In-App banner – 280×466​
• Format – JPG, GIF, PNG (no animation, no HTML, no 3rd party ad tags)​
• Total Size – 300KB max
• Click URL​
• *3rd Party Tracking Pixel & Click URL Accepted*​

*Note: only 1 impression & click tag per creative set. (A “set” contains both image sizes for each ad unit)

Creative Best Practices

• Display Ad views at OnTheSnow have proven to drive direct ROAS and also lift the return of other media you have in market, so where applicable create a common thread across all digital channels
• Use the large palette to drive brand awareness, and any offers you want to incorporate
• Carefully consider layout options that will work well across each ad size/device
• Use colors that align with your brand guidelines
• Write a concise attention-grabbing headline
• Incorporate unique photography
• Adding a video asset is optional but highly recommended
• Include a highly visible button with a strong call-to-action – CTAs should be short, meaningful and action-oriented
• Add your brand’s logo