Snow Before You Go
Product Overview
OnTheSnow releases a weekly article highlighting weather alerts and promotes it through newsletter, mobile app, and social promotions. Weekly sponsorships are available to brands that want to align with this relevant content throughout the season.
Past High Performing Creative Examples
Creative Specifications
Newsletter Unit
• Size – 600 x 200
• Image format – JPG or GIF
• No animation
• Creative must not include the word “click” or any variation
• Click‑through URL (3rd‑party tracking click tag accepted)
Logo
• Vertical layout: at minimum 160 x 160 px
• Horizontal layout: at minimum 400 x 100 px
• Image format – JPG, GIF, PNG
• Logos should be provided in color and in white
• OPTIONAL: transparent background if it fits with your brand guidelines
• File size: should not exceed 50kb
Branded Display Ads
• Sizes – 300×250 and 300×600 / 160×600
• Accepted files – JPG or GIF
• Max file size – 200kb
• Click‑through URL – 1 per ad unit
• 3rd‑party ad tags or tracking tags/pixels accepted
Creative Best Practices
Snow Before You Go Newsletter and Branded Display Ads
• Focus on driving brand awareness
• Carefully consider layout options that work across each ad size, device, and platform (email and web)
• Use colors that align with your brand guidelines
• Write a concise, attention‑grabbing headline
• Incorporate unique photography
• Include a highly visible button with a strong call‑to‑action
• CTAs should be short, meaningful, and action‑oriented
• Add your brand’s logo