High Impact Display Bundle
Product Overview
Advertisers will be the first to greet OnTheSnow visitors through desktop and mobile placements with key real estate. The bundle includes big screen and mobile scroller units. Opportunity to overlay a video within the big screen unit, which runs in the top right corner on desktop and will rotate between the image/video on mobile.
Past High Performing Creative Examples
Creative Specifications
Big Screen
- Image Dimensions – 1600×578 and 650×550 (both sizes needed for big and smaller screens) (be sure top right corner of 1600×578 has no content if sending optional video link)
- Image Format – JPG, GIF, PNG (No HTML or 3rd party ad tags)
- Animation
- 3-loop MAX. No unlimited looping
- NO blinking/flashing text or images
- Must have a final landing screen after third loop which should contain CTA
- Size – 300KB max per image
- Click URL
- *3rd Party Tracking Pixel & Click URL Accepted*
Video Asset on Big Screen Units only (Optional)
- YouTube link
- Must not be a “short” link
- Horizontal orientation only
- Dimensions – 16:9 format recommended
- DO NOT embed video into Big Screen image file
- Different unit from OTS+ resort page video
— OR —
- Raw file format
- File formats preferred – mp4, .mov, .mpeg
- Video must be horizontal orientation only
- 16:9 format
MOBILE SCROLLER & IN-APP BANNER
- Mobile Scroller 370×740 and 400×666 (all sizes needed for big and smaller screens; keep 100px top/50px bottom free of logos or important content)
- In-App banner – 280×466
- Format – JPG, GIF, PNG (no animation, no HTML, no 3rd party ad tags)
- Total Size – 300KB max
- Click URL
- *3rd Party Tracking Pixel & Click URL Accepted*
*Note: only 1 impression & click tag per creative set. (A “set” contains both image sizes for each ad unit)
Creative Best Practices
- Display Ad views at OnTheSnow have proven to drive direct ROAS and also lift the return of other media you have in market, so where applicable create a common thread across all digital channels
- Use the large palette to drive brand awareness, and any offers you want to incorporate
- Carefully consider layout options that will work well across each ad size/device
- Use colors that align with your brand guidelines
- Write a concise attention-grabbing headline
- Incorporate unique photography
- Adding a video asset is optional but highly recommended
- Include a highly visible button with a strong call-to-action – CTAs should be short, meaningful and action-oriented
- Add your brand’s logo