Editorial Sponsorships
Product Overview
The Guide to Après Ski
Beginning in November, OnTheSnow will publish a series of stories to guide readers to the best après ski experiences in North America. We are offering our valued partners an exclusive opportunity to sponsor a unique segment in the series.
Spring Showcase: Events & Festivals
OnTheSnow features North America ski town events and festivals in the Spring to drive awareness and increase visitation through the end ofthe ski season. The article will include partner integration within the content as well as highly targeted digital promotions across email, newsletter, mobile app, social, and display.
The Guide to Après Ski – Spring Edition
Beginning in February, OnTheSnow will publish a series of articles highlighting the best Spring après ski
experiences in North America. Brands can align with our authentic editorial content by sponsoring a segment in the series.
The Ultimate Guide to Spring Travel
OnTheSnow is the most trusted source for destination ski vacations. The Ultimate Guide for Spring Travel will expand our authority late into the season and inspire OTS visitors to book a destination ski vacation in the Spring.
Past High Performing Creative Examples
Creative Specifications
Content
• Vertical layout: at minimum 160 x 160 px
• Horizontal layout: at minimum 400 x 100 px
• Accepted file: PNG only
• Website URL
• Product Image – 1024×683
• Copy – Send a press release, one sheet, or blurb about the product
Branded Display Ads
• 728×90, 300×250, 300×600, and 160×600
• Accepted files for all images: JPG, PNG, GIF
• Max File Size: 200kb
• Click-thru URL
• Animation: less than 3 loops, no blinking text
• 3rd Party Tags Accepted
Newsletter Unit
• 600 x 200 px
• Accepted files for image JPG or GIF
• Size – 200KB max. No animation.
• Creative must not include the word “click” or any variation
• Click through URL
• Headline text – 50 characters max (punctuation, spaces, etc. counted as characters). No all caps.
Creative Best Practices
Content
• Include a clear product image and/or a unique photo for your resort/destination
• Website URL should focus on driving eCommerce and enable users to purchase the featured product in a single click
Examples from MN Partners
• The Best Après-Ski Parties in America
• The Best Destinations in North America for Spring Skiing
• The Best Spring Events and Festivals at Ski Resorts
• The Best Gifts for Skiers and Snowboarders
Branded Display Ads & Newsletter Unit
• Focus on driving brand awareness
• Carefully consider layout options that will work well across each
ad size/device and each platform (email and web)
• Use colors that align with brand guidelines
• Write a concise attention-grabbing headline
• Incorporate unique photography
• Include a highly visible button with a strong call-to-action
– CTAs should be short, meaningful and action-oriented
• Add your brand’s logo