We bridge the gap between inspiration and action. By combining authoritative editorial content with real-time mountain data, we empower travelers to make the most of their adventures while providing brands with unparalleled access to a qualified, passionate audience.
Real examples showing how we drive intent, visitation, and revenue for our partners.
OnTheSnow partnered with Celsius to connect their brand with skiers and snowboarders through their high-profile presence at the Vail Valley Foundation’s Birds of Prey World Cup weekend. Through custom content developed in the authentic OnTheSnow voice, paired with sweepstakes promotion and strategic distribution, we drove awareness and excitement leading into the event—encouraging visitation to Celsius’ on-site activation. The campaign extended beyond the mountain, supporting in-store partnerships and influencing purchase behavior among travelers heading to and from ski destinations. By reaching millions of high-intent winter sports enthusiasts, we helped Celsius drive brand engagement, event traffic, and measurable retail impact.
OnTheSnow partnered with the Utah Office of Tourism to bring their “Greatest Snow on Earth” message to life in front of a highly engaged, travel-ready ski audience. Through a strategic mix of custom content, high-impact display and video, newsletters, and editorial integrations, we showcased Utah’s unmatched accessibility—highlighting that most resorts are within an hour of Salt Lake City International Airport. Our platform reached over 8 million skiers actively planning trips and taking two or more overnight ski vacations each year, driving both awareness and consideration during key booking windows. The result was a cohesive, multi-channel campaign that positioned Utah as the most convenient and compelling winter destination in North America.
OnTheSnow partnered with the Colorado Flights Alliance to showcase the ease and accessibility of flying into Southern Colorado and Telluride, bringing their story to life through compelling custom content developed in the trusted OnTheSnow voice. Our editorial team highlighted the seamless travel experience—connecting skiers directly to world-class terrain without the hassle of long drives—while reinforcing the unique appeal of this region. Supported by strategic distribution across our platform, we reached millions of high-intent travelers actively planning ski trips, driving awareness, consideration, and ultimately visitation. The campaign successfully positioned Southern Colorado as an effortless, high-value destination, helping generate increased demand and tourism revenue for the region.
OnTheSnow partnered with Montage Deer Valley to reach affluent, experience-driven travelers seeking more than just world-class skiing—highlighting the property’s ski-in/ski-out access alongside its elevated amenities, exceptional cuisine, and wellness offerings. Through custom content developed in the trusted OnTheSnow voice, we brought the full luxury experience to life, positioning Montage as a premier mountain escape. Supported by strategic promotion across our platform, the campaign drove awareness for the broader Montage portfolio while engaging high-income audiences in active trip-planning mode. The result was increased consideration, qualified traffic, and demand among travelers looking to book premium mountain experiences.
OnTheSnow has partnered with Jackson Hole Mountain Resort to showcase its legendary terrain, deep snow, vibrant events lineup, and spring skiing experiences to a highly engaged, travel-ready audience. Through a strategic mix of custom content and targeted promotion, we highlight seasonal packages and timely experiences that inspire skiers to plan and book. Over time, the partnership has expanded as Jackson Hole continues to see strong direct conversion from our audience and consistent year-over-year visitation growth. The result is a sustained, performance-driven collaboration that drives demand, increases bookings, and reinforces Jackson Hole’s position as a must-visit destination.
OnTheSnow partnered with SMITH to connect their performance eyewear with a highly engaged audience of skiers and snowboarders actively preparing for time on the mountain. Through high-impact display units and strategic placements across our platform, we showcased SMITH’s innovation, style, and on-mountain performance in a visually compelling way. Leveraging our broader product suite, we amplified visibility among millions of high-intent winter sports enthusiasts during key planning and purchase moments. The result was increased brand awareness, stronger consideration, and meaningful influence on retail and direct purchase behavior.
OnTheSnow partnered with Toyota through the Vail Strategic Partnerships Alliance to connect the brand with a highly engaged audience of mountain enthusiasts. By supporting Toyota’s on-mountain event series and amplifying it across our platform, we brought their presence to life in an authentic, experience-driven way. Leveraging high-impact placements and strategic distribution, we showcased Toyota as an integral part of the mountain lifestyle to millions of skiers and snowboarders. The result was increased brand visibility, deeper audience engagement, and meaningful alignment with the winter sports community.
OnTheSnow has partnered with IKON Pass for many years, leveraging our highly engaged audience—69% of whom are pass holders—to reach core skiers actively planning their seasons. With multi-resort passes playing a critical role in how today’s skiers choose where and how often they travel, our platform provides a powerful environment to showcase IKON’s value and flexibility. Through strategic placements and targeted distribution, we engage millions of high-intent users during key decision-making windows, driving awareness, consideration, and pass purchase intent. The result is a long-standing, performance-driven partnership that consistently delivers impact among the most valuable segment of the ski audience.
ROOST partners with OnTheSnow to inspire winter travelers to choose the Lake Placid and Adirondack region during key trip‑planning moments. Through premium content, targeted native advertising, and high‑impact distribution across the OnTheSnow platform, we help ROOST showcase the region’s world‑class winter experiences to skiers and riders actively researching where to go next. By combining authentic storytelling with precise geographic targeting, the partnership drives awareness, consideration, and visitation from high‑intent audiences across the Northeast and Eastern Canada—supporting ROOST’s mission to grow sustainable tourism year‑round.
Stratton Mountain Resort works with OnTheSnow as a strategic marketing partner to reach skiers at critical decision points throughout the winter season. Through a mix of premium resort page integrations, high‑impact display, native content, and seasonal storytelling, we help Stratton stay top of mind with travelers actively planning trips to Vermont. From regional targeting in key feeder markets to integrated content that highlights conditions, events, and spring skiing opportunities, the partnership consistently drives qualified intent, traffic, and engagement among Stratton’s core audience.
Why the industry’s biggest brands trust Mountain News.
OnTheSnow plays a critical role in The Mountain Collective’s pass sales strategy. Their audience consistently aligns with our core consumer—high-intent skiers actively researching where and when to ski. The platform allows us to reach skiers at key decision points, reinforce the value of the Mountain Collective Pass, and efficiently drive consideration and conversion across our resort network.
We’ve partnered with OnTheSnow for years, and it continues to be one of our most effective channels for reaching skiers who are actively planning their next trip. Their audience is highly aligned with Taos—affluent, travel-savvy, and motivated to book—and the platform consistently delivers meaningful performance and measurable results, making it an essential part of our seasonal marketing strategy.
OnTheSnow has been a highly strategic partner for Hotronic, part of the WINTERSTEIGER Group, particularly through weather-based targeting for our heated products. The ability to activate skiers in real time—when cold conditions are driving immediate need—allows us to reach a highly aligned, affluent, and performance-oriented audience. The campaigns deliver exceptional conversion and measurable results, making weather targeting through OnTheSnow a powerful driver of both relevance and ROI. Beyond the impressive performance, OnTheSnow’s team is collaborative, proactive, and invested in helping us maximize impact. It’s a partnership that consistently elevates our brand presence and drives meaningful results across North America.
OnTheSnow has been a trusted marketing partner for Kandahar Lodge for many years. As a small, independent lodging property in Montana, it’s been essential for us to reach skiers at the exact moment they’re planning their trips. OnTheSnow consistently helps us drive qualified booking interest and leads, and continues to be an important part of our winter strategy.
From technology giants to tourism boards, the world's leading organizations trust Mountain News for mountain travel intelligence and data solutions.
