News

July 12, 2010

New Audit Shows OnTheSnow Newsletter Reaches 193,031 Skiers, Riders

 A newly released audit of the OnTheSnow e-mail newsletter shows circulation in March 2010 reached 193,031 skiers and snowboarders who registered to receive the free newsletter.

BPA Worldwide, a global industry resource for verified audience data, conducted the independent audit. The audits were conducted for issues e-mailed to opt-in readers March 4, 11, and 18, 2010.

“The OnTheSnow e-mail newsletter saw a year-over-year increase in circulation as subscribers grew by 7.63 percent from 181,239 in March 2009. Measured open rates and clicks to advertisers also were up for the same period,” said Mountain News Global Managing Director Chad Dyer.

The BPA Audit further reported the OnTheSnow database is extremely accurate with only .01 percent of emails undelivered during the audit period.

“This is the result of a very stringent list hygiene procedure where undelivered names are dropped from the list after three consecutive unsuccessful attempts to deliver,” Dyer said.

May 28, 2010

Expanded Content Is Goal Of OnTheSnow.com’s New Owners

Do you like visiting OnTheSnow.com now?  Just wait ’til winter. Vail Resorts, Inc. (NYSE: MTN), parent company of five ski resorts, several luxury hotel properties and other companies, has purchased Mountain News Corp., parent company of this Web site.

“Our acquisition of Mountain News Corp. is a reflection of our commitment to the importance of emerging digital mediums for the entire snow sports industry and our desire to be an industry leader in that effort,” said Rob Katz, chairman and CEO of Vail Resorts. “We intend to invest in the development of new content and digital applications, building on the great strengths and talent of everyone at MNC.”

OnTheSnow.com is the most visited winter sports Web portal in the world with 13 global versions in seven languages. A Nielsen audit this past winter showed the site was visited by 2.2 million unique monthly visitors.

“We are pleased to be part of the Vail Resorts group of companies and have their complete assurance that we will continue to operate the news, content, and advertising divisions of Mountain News just as we always have - independent of any influence,” said Craig Altschul, global editor-in-chief.

Expanded news coverage and content are being developed now and will be ready for the new season.

Details of the protocol in both advertising and editorial polices in the relationship between Mountain News and Vail Resorts is available here.

February 05, 2010

OnTheSnow.com Tops In The World Again; New Nielsen Audit Shows 41 Percent Leap

Just released Nielsen//Net Rankings show OnTheSnow.com is once again the most-visited, dominant snow sports Web site in the world. Nielsen reported OnTheSnow logged 2,247,878 unique visitors to its site in January 2010, a leap of 41 percent year over year from January 2009.

June 03, 2009

OnTheSnow.com Presents 2009 Visitors Choice Awards

Orinda, Calif.: Big Sky Resort, Mont., has been named North America’s favorite ski resort by visitors to OnTheSnow.com, the most-visited snow sports portal in the world. The Web site, which attracts a Nielsen-audited 1.6 million unique monthly visitors during the winter, offers its visitors the opportunity to write reviews of all resorts in North America.

June 02, 2009

Nielsen Audit Confirms OnTheSnow.Com Remains Dominant Web Portal

OnTheSnow.com once again has confirmed its dominance as the number one most visited snow sports Web site, proving skiers and snowboarders remain passionate about their sport even during the current economic malaise.

April 23, 2008

2008 OnTheSnow.com Visitors Choice Awards

Orinda, California: Whistler-Blackcomb, B.C. has been named North America’s favorite ski resort by visitors of OnTheSnow.com, the oldest and most-visited snow sports portal.

February 19, 2008

OnTheSnow.com Captures Half of Snow Sports Market in Latest Web Rankings

Number One Visited Snow Sports Web Site Delivers More Than Five To One Audience, According To Nielsen//Netratings And Hitwise Competitive Intelligence