{"id":51,"date":"2026-02-23T18:59:33","date_gmt":"2026-02-23T18:59:33","guid":{"rendered":"https:\/\/mncstage.wpenginepowered.com\/?page_id=51"},"modified":"2026-03-22T12:06:04","modified_gmt":"2026-03-22T12:06:04","slug":"editorial-sponsorships","status":"publish","type":"page","link":"https:\/\/www.mountainnews.com\/uk\/advertising-partner-resources\/editorial-sponsorships\/","title":{"rendered":"Editorial Sponsorships"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Product Overview<\/h2>\n\n\n\n<p><strong>The Guide to Apr\u00e8s Ski\u200b<\/strong><\/p>\n\n\n\n<p>Beginning in November, OnTheSnow will publish a series of stories to guide readers to the best apr\u00e8s ski experiences in North America. We are offering our valued partners an exclusive opportunity to sponsor a unique segment in the series.<\/p>\n\n\n\n<p><strong>Holiday Gift Guide<\/strong><\/p>\n\n\n\n<p>The OnTheSnow Holiday Gift Guide is published mid-November with promotional efforts including dedicated email distribution, mobile inbox, social media posts, and site-wide display advertising.&nbsp;\u200b<\/p>\n\n\n\n<p><strong>Spring Showcase: Events &amp; Festivals<\/strong><\/p>\n\n\n\n<p>OnTheSnow features North America ski town events and festivals in the Spring to drive awareness and increase visitation through the end ofthe ski season. The article will include partner integration within the content as well as highly targeted digital promotions across email, newsletter, mobile app, social, and display.<\/p>\n\n\n\n<p><strong>The Guide to Apr\u00e8s Ski \u2013 Spring Edition<\/strong><\/p>\n\n\n\n<p>Beginning in February, OnTheSnow will publish a series of articles highlighting the best Spring apr\u00e8s ski<br>experiences in North America. Brands can align with our authentic editorial content by sponsoring a segment in the series.<\/p>\n\n\n\n<p><strong>The Ultimate Guide to Spring Travel<\/strong><\/p>\n\n\n\n<p>OnTheSnow is the most trusted source for destination ski vacations. The Ultimate Guide for Spring Travel will expand our authority late into the season and inspire OTS visitors to book a destination ski vacation in the Spring.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Past High Performing Creative Examples<\/h3>\n\n\n\n<div class=\"wp-block-gslider-blocks-image-slider gslider-image-slider-wrapper gslider-image-slider-0f4a655e inside center has-pagination\" data-swiper-settings=\"{&quot;effect&quot;:&quot;slide&quot;,&quot;breakpoints&quot;:{&quot;0&quot;:{&quot;slidesPerView&quot;:1,&quot;spaceBetween&quot;:0,&quot;speed&quot;:800,&quot;autoplay&quot;:false,&quot;navigation&quot;:{&quot;enabled&quot;:true},&quot;pagination&quot;:{&quot;enabled&quot;:true}},&quot;768&quot;:{&quot;slidesPerView&quot;:1,&quot;spaceBetween&quot;:20,&quot;speed&quot;:800,&quot;autoplay&quot;:false,&quot;navigation&quot;:{&quot;enabled&quot;:true},&quot;pagination&quot;:{&quot;enabled&quot;:true}},&quot;1025&quot;:{&quot;slidesPerView&quot;:1,&quot;spaceBetween&quot;:20,&quot;speed&quot;:800,&quot;autoplay&quot;:false,&quot;navigation&quot;:{&quot;enabled&quot;:true},&quot;pagination&quot;:{&quot;enabled&quot;:true}}},&quot;loop&quot;:true,&quot;autoplay&quot;:false,&quot;allowTouchMove&quot;:true,&quot;mousewheel&quot;:false,&quot;keyboard&quot;:false,&quot;navigation&quot;:{&quot;enabled&quot;:true,&quot;nextEl&quot;:&quot;.swiper-button-next&quot;,&quot;prevEl&quot;:&quot;.swiper-button-prev&quot;},&quot;pagination&quot;:{&quot;enabled&quot;:true,&quot;el&quot;:&quot;.gslider-image-slider-0f4a655e .swiper-pagination-image-slider&quot;,&quot;type&quot;:&quot;bullets&quot;,&quot;dynamicBullets&quot;:false,&quot;clickable&quot;:true}}\"><div class=\"swiper\" role=\"region\" aria-label=\"Image Slider\"><div class=\"swiper-wrapper\"><div class=\"swiper-slide\"><div class=\"gslider-image-slider-content-wrapper \"><div class=\"gslider-image-item\" data-hover-effect=\"none\"><img decoding=\"async\" src=\"https:\/\/www.mountainnews.com\/uk\/wp-content\/uploads\/sites\/3\/2026\/02\/slider-1.jpg\" alt=\"image 1\"\/><\/div><div class=\"gslider-image-slider-caption\" aria-live=\"polite\">Big Screen with Video<\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"gslider-image-slider-content-wrapper \"><div class=\"gslider-image-item\" data-hover-effect=\"none\"><img decoding=\"async\" src=\"https:\/\/www.mountainnews.com\/uk\/wp-content\/uploads\/sites\/3\/2026\/02\/slider-2.jpg\" alt=\"image 2\"\/><\/div><\/div><\/div><\/div><div class=\"gslider-navigation-default-icon-wrapper inside center\"><div class=\"swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous slide\"><\/div><div class=\"swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next slide\"><\/div><\/div><\/div><div class=\"swiper-pagination swiper-pagination-image-slider swiper-pagination-gslider-image-slider-0f4a655e\" aria-label=\"Carousel pagination\"><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Creative Specifications&nbsp;<\/h3>\n\n\n\n<p><strong>Content<\/strong><br>\u2022 Vertical layout: at minimum 160 x 160 px<br>\u2022 Horizontal layout: at minimum 400 x 100 px<br>\u2022 Accepted file: PNG only<br>\u2022 Website URL<br>\u2022 Product Image \u2013 1024&#215;683<br>\u2022 Copy \u2013 Send a press release, one sheet, or blurb about the product<\/p>\n\n\n\n<p><strong>Branded Display Ads<\/strong><br>\u2022 728&#215;90, 300&#215;250, 300&#215;600, and 160&#215;600<br>\u2022 Accepted files for all images: JPG, PNG, GIF<br>\u2022 Max File Size: 200kb<br>\u2022 Click-thru URL<br>\u2022 Animation: less than 3 loops, no blinking text<br>\u2022 3rd Party Tags Accepted<\/p>\n\n\n\n<p><strong>Newsletter Unit<\/strong><br>\u2022 600 x 200 px<br>\u2022 Accepted files for image JPG or GIF<br>\u2022 Size \u2013 200KB max. No animation.<br>\u2022 Creative must not include the word &#8220;click&#8221; or any variation<br>\u2022 Click through URL<br>\u2022 Headline text \u2013 50 characters max (punctuation, spaces, etc. counted as characters). No all caps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Creative Best Practices&nbsp;<\/h3>\n\n\n\n<p><strong>Content<\/strong><br>\u2022 Include a clear product image and\/or a unique photo for your resort\/destination<br>\u2022 Website URL should focus on driving eCommerce and enable users to purchase the featured product in a single click<\/p>\n\n\n\n<p><strong>Examples from MN Partners<\/strong><br>\u2022 <a href=\"https:\/\/www.onthesnow.com\/news\/best-apres-ski-parties\/\">The Best Apr\u00e8s-Ski Parties in America<\/a><br>\u2022 <a href=\"https:\/\/www.onthesnow.com\/news\/the-best-spring-skiing-resorts-in-north-america\/\">The Best Destinations in North America for Spring Skiing<\/a><br>\u2022 <a href=\"https:\/\/www.onthesnow.com\/news\/the-best-spring-events-and-festivals-at-ski-resorts\/\">The Best Spring Events and Festivals at Ski Resorts<\/a><br>\u2022 <a href=\"https:\/\/www.onthesnow.com\/news\/best-gifts-for-skiers-snowboarders\/\">The Best Gifts for Skiers and Snowboarders<\/a><\/p>\n\n\n\n<p><strong>Branded Display Ads &amp; Newsletter Unit<\/strong><br>\u2022 Focus on driving brand awareness<br>\u2022 Carefully consider layout options that will work well across each<br>ad size\/device and each platform (email and web)<br>\u2022 Use colors that align with brand guidelines<br>\u2022 Write a concise attention-grabbing headline<br>\u2022 Incorporate unique photography<br>\u2022 Include a highly visible button with a strong call-to-action<br>&#8211; CTAs should be short, meaningful and action-oriented<br>\u2022 Add your brand&#8217;s logo<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Product Overview The Guide to Apr\u00e8s Ski\u200b Beginning in November, OnTheSnow will publish a series of stories to guide readers to the best apr\u00e8s ski experiences in North America. We are offering our valued partners an exclusive opportunity to sponsor a unique segment in the series. Holiday Gift Guide The OnTheSnow Holiday Gift Guide is<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":37,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-51","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Editorial Sponsorships - Mountain News UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Editorial Sponsorships - Mountain News UK\" \/>\n<meta property=\"og:description\" content=\"Product Overview The Guide to Apr\u00e8s Ski\u200b Beginning in November, OnTheSnow will publish a series of stories to guide readers to the best apr\u00e8s ski experiences in North America. 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