![\"image](\"https:\/\/www.mountainnews.com\/uk\/wp-content\/uploads\/sites\/3\/2026\/02\/slider-1.jpg\")
<\/div>![\"image](\"https:\/\/www.mountainnews.com\/uk\/wp-content\/uploads\/sites\/3\/2026\/02\/slider-2.jpg\")
<\/div><\/div><\/div><\/div>Creative Specifications <\/h3>\n\n\n\n
Choose one option: Image With Copy or Full Image <\/p>\n\n\n\n
Option 1: Image With Copy <\/strong> – OR – <\/p>\n\n\n\n Option 2: Full Image Banner <\/strong> Image With Copy <\/strong> URL such as Book Here or Shop Now <\/strong> Full Image Banner <\/strong> Product Overview OnTheSnow’s weekly newsletter integrates its partners through a native placement to help increase brand awareness and drive website traffic. Past High Performing Creative Examples Creative Specifications Choose one option: Image With Copy or Full Image Option 1: Image With Copy \u2022 Headline text \u2013 50 characters max (punctuation, spaces, etc. counted as characters). No all caps. \u2022 Body text \u2013 50<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":37,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-47","page","type-page","status-publish","hentry"],"yoast_head":"\n
\u2022 Headline text \u2013 50 characters max (punctuation, spaces, etc. counted as characters). No all caps.
\u2022 Body text \u2013 50 word max.
\u2022 Include a CTA
\u2022 No formatting of text (bold, italic, line breaks, etc.)
\u2022 Do not include website URLs or email addresses in body
\u2022 Image \u2013 264 x 176 px (gif or jpg).
\u2022 No animation
\u2022 Creative must not include the word “click” or any variation
\u2022 Click through URL <\/p>\n\n\n\n
\u2022 Headline text \u2013 50 characters max (punctuation, spaces, etc. counted as characters). No all caps.
\u2022 Image \u2013 600 x 200 px (gif or jpg).
\u2022 No animation
\u2022 Creative must not include the word “click” or any variation
\u2022 Click through URL
\u2022 Alt text \u2013 50-words max.
\u2022 Will be added onto banner for readers who do not allow images to load automatically <\/p>\n\n\n\nCreative Best Practices <\/h3>\n\n\n\n
\u2022 Focus on driving brand awareness and engagement
\u2022 Use colors that align with brand guidelines
\u2022 Write a concise attention-grabbing headline
\u2022 The copy accompanying the headline should add context and interest to clickthrough using a dedicated<\/p>\n\n\n\n
\u2022 Incorporate unique photography
\u2022 Include a strong call-to-action that will be hyperlinked within the copy – CTAs should be short, meaningful and action-oriented
\u2022 Add your brand’s logo <\/p>\n\n\n\n
\u2022 Focus on driving brand awareness
\u2022 Use colors that align with your brand guidelines
\u2022 Write a concise attention-grabbing headline
\u2022 Incorporate unique photography
\u2022 Include a highly visible button with a strong call-to-action – CTAs should be short, meaningful and action-oriented
\u2022 Add your brand’s logo <\/p>\n","protected":false},"excerpt":{"rendered":"