![\"Custom](\"https:\/\/www.mountainnews.com\/uk\/wp-content\/uploads\/sites\/3\/2026\/03\/custom-email-uk.png\")
<\/div>Creative Specifications <\/h3>\n\n\n\n
Custom Email <\/strong> Subject Line <\/strong> Preheader <\/strong> Header <\/strong> Email Body <\/strong> Call To Action <\/strong> Do: <\/strong> Don\u2019t: <\/strong> Product Overview OnTheSnow will send your brand message opt-in email subscribers with this 100% SOV direct response opportunity. Past High Performing Creative Examples Creative Specifications Custom Email \u2022 Subject Line \u2013 subject line for your email (no more than 70 characters) \u2022 From Line \u2013 The from name for your email, not an email address \u2022 Preview text \u2013 text that is<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":37,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-46","page","type-page","status-publish","hentry"],"yoast_head":"\n
\u2022 Subject Line \u2013 subject line for your email (no more than 70 characters)
\u2022 From Line \u2013 The from name for your email, not an email address
\u2022 Preview text \u2013 text that is shown as preview for some email browsers. (no more than 70 characters)
\u2022 HTML version \u2013 HTML file with a max width of 600 pixels (size: less than 250k)
\u2022 Image: Image should be no more than 70% of your email message for those who do not allow images to load automatically. Any message with 100% image will not be accepted.
\u2022 URL Links \u2013 6 links or less in total
\u2022 Any CSS styles should be “in-line” (Please DO NOT declare in a style block at top of code)
\u2022 Please place all tracking URLS and tracking pixels. Make sure all images have a proper image source link
\u2022 Note: only 1 impression tag per email <\/p>\n\n\n\nCreative Best Practices <\/h3>\n\n\n\n
\u2022 Keep it short to maximize the open rate <\/p>\n\n\n\n
\u2022 This is an extension of the subject line to add context and interest <\/p>\n\n\n\n
\u2022 This is the first thing readers will see when they open your email and is the best opportunity to make an impression about your brand and\/or offer <\/p>\n\n\n\n
\u2022 Reader friendliness is key
\u2022 Make sure the email is on-brand and simple
\u2022 We recommend using sans serif fonts for easy readability and 14pt to 16pt fonts for body copy, and 22pt to 24pt fonts for headers
\u2022 Make sure images will be quick to load.
\u2022 The color palette of an email is important. Make sure your color choices are harmonious and representative of your brand. If you\u2019re using a background color, make sure the text color and size offer enough contrast. <\/p>\n\n\n\n
\u2022 CTAs should be short, meaningful and action oriented. We recommend including your CTA twice – once above the fold and once toward the bottom. If you choose to only include it once, above the fold is the best choice for the best CTRs <\/p>\n\n\n\n
\u2022 Feature 30% text and 70% visual content (max)
\u2022 Include no more than 2 CTAs
\u2022 Make sure fonts are easy to read <\/p>\n\n\n\n
\u2022 Overload with text or images
\u2022 Use more than two, or different, CTAs
\u2022 Use more than two fonts <\/p>\n","protected":false},"excerpt":{"rendered":"