{"id":45,"date":"2026-02-23T18:56:34","date_gmt":"2026-02-23T18:56:34","guid":{"rendered":"https:\/\/mncstage.wpenginepowered.com\/?page_id=45"},"modified":"2026-03-22T12:08:21","modified_gmt":"2026-03-22T12:08:21","slug":"video-advertising","status":"publish","type":"page","link":"https:\/\/www.mountainnews.com\/uk\/advertising-partner-resources\/video-advertising\/","title":{"rendered":"Video Advertising"},"content":{"rendered":"\n

Product Overview<\/h2>\n\n\n\n

Video Advertising allows brands to engage skiers with sight, sound, and motion across premium OnTheSnow placements, driving high awareness and engagement across desktop and mobile experiences.<\/p>\n\n\n\n

Past High Performing Creative Examples<\/h3>\n\n\n\n
\"In-Banner<\/div>
In-Banner Video<\/div><\/div><\/div>
\"In-Banner<\/div>
In-Banner Video<\/div><\/div><\/div><\/div>
<\/div>
<\/div><\/div><\/div>
<\/div><\/div>\n\n\n\n

Creative Specifications <\/h3>\n\n\n\n

You can supply your own VAST or VPAID 3rd party tags. \u200b\u200b<\/p>\n\n\n\n

Please provide tags for:\u200b
\u2022 300×250 (top 300×80 should be a header image with CTA)
— OR \u2013<\/strong>\u200b
You can use a YouTube link or raw file format\u200b
Both versions require a 300×80 image header with a CTA and a clickthrough URL\u200b<\/p>\n\n\n\n

YouTube link<\/strong>\u200b
\u2022 Horizontal orientation only\u200b
\u2022 No YouTube ‘short’ links\u200b<\/p>\n\n\n\n

Raw File Formats \u2013 preferred: .mp4, .mov, .mpeg\u200b<\/strong><\/p>\n\n\n\n

\u2022 Size \u2013 4MB max\u200b
\u2022 Can accept impression\/click tags\u200b
\u2022 Dimensions \u2013 16:9 Video Aspect recommended
\u2022 Audio Settings (Required) \u2013 Codec : PCM (preferred) or AAC, Bitrate : at least 192 Kbps, Bit : 16 or 24 bit, Sample rate : 48 kHz\u200b
<\/p>\n\n\n\n

Creative Best Practices <\/h3>\n\n\n\n

Video Advertising <\/strong>
\u2022 Focus on driving brand awareness and engagement\u200b
\u2022 Feature a video that is visuallyappealing and drives an emotionalconnection\u200b
\u2022 Consider including a concise attention-grabbing graphic\/headline at thevery beginning of the video\u200b
\u2022 Customize the top of the unit (300x80px)to drive brand awareness andengagement, such as a photo, logo, and ahighly visible call-to-action button – CTAsshould be short, meaningful and action-oriented\u200b<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Product Overview Video Advertising allows brands to engage skiers with sight, sound, and motion across premium OnTheSnow placements, driving high awareness and engagement across desktop and mobile experiences. Past High Performing Creative Examples Creative Specifications  You can supply your own VAST or VPAID 3rd party tags. \u200b\u200b Please provide tags for:\u200b\u2022 300×250 (top 300×80 should be<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":37,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-45","page","type-page","status-publish","hentry"],"yoast_head":"\nVideo Advertising - Mountain News UK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video Advertising - Mountain News UK\" \/>\n<meta property=\"og:description\" content=\"Product Overview Video Advertising allows brands to engage skiers with sight, sound, and motion across premium OnTheSnow placements, driving high awareness and engagement across desktop and mobile experiences. 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