![\"image](\"https:\/\/www.mountainnews.com\/uk\/wp-content\/uploads\/sites\/3\/2026\/04\/uk-skitest.png\")
<\/div><\/div><\/div><\/div>Skitest Brand Sponsorship campaign consists of<\/strong>:\u00a0<\/strong> Article Specifications\u00a0\u00a0<\/strong> Video Specifications\u00a0<\/strong> Logo Specifications\u00a0<\/strong> Branded Display Ads (Provided by Partner) <\/strong> Promotions (Created in house by Mountain News) <\/strong> <\/p>\n\n\n\n \u2022 Partner completes and submits a content brief to MN Article\u00a0<\/strong> Branded Display Ads <\/strong> Product Overview The Skitest Brand Sponsorship showcases your brand page and full ski lineup within Skiinfo Skitest, delivering guaranteed exposure to skiers actively researching skis across the Skiinfo platform and social channels. Past High Performing Creative Examples Skitest Brand Sponsorship campaign consists of:\u00a0\u2022 Sponsored Brand-page article\u00a0\u2022 YouTube video to\u00a0accompany\u00a0the article\u00a0\u2022 Branded Display Ads (provided by<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":37,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-142","page","type-page","status-publish","hentry"],"yoast_head":"\n
\u2022 Sponsored Brand-page article\u00a0
\u2022 YouTube video to\u00a0accompany\u00a0the article\u00a0
\u2022 Branded Display Ads (provided by the Partner)\u00a0
\u2022 Promotional placement (created in-house by Mountain News)\u00a0<\/p>\n\n\n\n
\u2022\u00a0Text: 500-1,000 words news article
\u2022 Include hyperlinked text (up to 5 links)\u00a0<\/p>\n\n\n\n
\u2022 YouTube link
\u2022 Cannot be a Short video
\u2022 Horizontal format only\u00a0<\/p>\n\n\n\n
\u25aa Vertical layout: at minimum 160 x 160 px\u00a0
\u25aa Horizontal layout: at minimum 400 x 100 px\u00a0
\u25aa Image Format \u2013 JPG, GIF, PNG\u00a0
\u25aa Logos should be provided in color and in white.\u00a0
\u25aa OPTIONAL: a transparent background if it fits with your brand guidelines\u00a0
\u25aa File size: should not exceed 50kb\u00a0<\/p>\n\n\n\n
\u2022 Image \u2013 728×90, 300×250, 300×600, and 160×600
\u2022 Image Format \u2013 JPG, GIF, PNG, HTML5
\u2022 Total Size \u2013 less than 200kb (1,000kb for HTML5)
\u2022 Animation \u2013 less than 3 loops, no blinking text
\u2022 Link \u2013 redirection url (unless you provide click tag)
\u2022 3rd party tags accepted (tags must be secured) <\/p>\n\n\n\n
\u2022 Includes homepage and newsletter placement, mobile inbox, social posts, and ROS display units
\u2022 Partner should provide logo + brand guidelines for Mountain News to refer to when building the promotional materials <\/p>\n\n\n\nSkitest Brand Sponsorship Article Creation Workflow\u00a0<\/h3>\n\n\n\n
\u2022 MN and Partner meet in a Kick-off call to walk-through the process
\u2022 MN shares a workback schedule and outline of the article
\u2022 MN staff collaborate with Partner to align with customer’s brand tone and messaging and finalize the article
\u2022 Maximum of 2 rounds of revisions are included
\u2022 Final copy is published at scheduled time and date after partner’s approval <\/p>\n\n\n\nCreative Best Practices<\/h3>\n\n\n\n
\u2022 Highlight your brand\u2019s unique value proposition,\u00a0special events, key initiatives, etc.<\/p>\n\n\n\n
\u2022 Focus on driving brand awareness
\u2022 Carefully consider layout options and how it will translate across each ad size\/device
\u2022 Use colors that align with your brand guidelines
\u2022 Write a concise attention-grabbing headline
\u2022 Incorporate unique photography
\u2022 Include a highly visible button with a strong call-to-action
\u2022 CTAs should be short, meaningful and action-oriented
\u2022 Add your brand’s logo <\/p>\n","protected":false},"excerpt":{"rendered":"