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Big Screen
• Image Dimensions – 1600x578 and 650x550 (both sizes needed for big and smaller screens)
(be sure top right corner of 1600x578 has no content if sending optional video link)
• Image Format – JPG, GIF, PNG (No HTML or 3rd party ad tags)
• Animation
- 3-loop max. No unlimited looping
- NO blinking/flashing text or images
- Must have a final landing screen after looping
- which should contain CTA
• Size – 300KB max per image
• Click URL
• *3rd Party Tracking Pixel & Click URL Accepted*
Video Asset on Big Screen Desktop & Mobile (Optional)
• YouTube link
• Must not be a “short” link
• Horizontal orientation only
• DO NOT embed video into Big Screen image file
-- OR--
Raw file format
• File formats preferred – mp4, .mov, .mpeg
• Size – 4MB max
• Video must be horizontal orientation only
Mobile Scroller
• Image – 370x740 and 400x666 (both sizes needed for big and smaller screens)
• Format – JPG, GIF, PNG (no animation, no HTML, no 3rd party ad tags)
• Total Size – 300KB max
• Click URL
• *3rd Party Tracking Pixel & Click URL Accepted*
*Note: only 1 impression & click tag per creative set. (A “set” contains both image sizes for each ad unit)
• Display Ad views at OnTheSnow have
proven to drive direct ROAS and also lift the return
of other media you have in market, so
where applicable create a common thread across
all digital channels
• Use the large palette to drive brand awareness, and
any offers you want to incorporate
• Carefully consider layout options that will work
well across each ad size/device
• Use colors that align with your brand guidelines
• Write a concise attention-grabbing headline
• Incorporate unique photography
• Adding a video asset is optional but highly
recommended
• Include a highly visible button with a strong call-toaction - CTAs should be short, meaningful and actionoriented
• Add your brand's logo
• Click URL
• Image Dimensions – 728x90, 300x250, 300x600,
160x600, and 320x50
• Image Format – JPG, GIF, PNG
• Total Size – less than 200kb
• Animation
• 3-loop max. No unlimited looping
• NO blinking/flashing text or images
• Must have a final landing screen after looping which
should contain CTA
• 3rd party ad serving or tracking tags accepted (tags must
be secured)
• Display Ad views at OnTheSnow
have proven to drive direct ROAS and also lift
the return of other media you have in market,
so where applicable create a common thread
across all digital channels
• Carefully consider layout options that will work
well across each ad size/device
• Use colors that align with your brand guidelines
• Write a concise attention-grabbing headline
• Incorporate unique photography
• Include a highly visible button with a strong callto-action - CTAs should be short, meaningful
and action-oriented
• Add your brand's logo
• Headline text – 15 characters max
(punctuation, spaces, etc. counted as characters).
No all caps.
• Body text – 35 word max. No formatting of text
(bold, italic, line breaks, etc.) & do not include
website URLs or email addresses in body
• Logo -- White with transparent background
• Click through URL
• Focus on driving conversions • Travel offers should provide an exclusive discount,
resort credit, bonus opportunity, etc. to the OTS
audience
• For example, travel offers can include deals for: o Lodging o Lift tickets o Rentals o Ski school o Room credit – spa treatments, food &
beverage, etc.
You can supply your own rich media video unit using 3rd party tags and be able to track VCR. Please provide tags for: • 300x600 and 300x250
-- OR--
You can use a YouTube link or raw file format
Raw File Formats – preferred: .mp4, .mov,.mpeg
• Size – 4MB max
• Can accept impression/click tags
• Dimensions – 16:9 Video Aspect recommended
• Audio – Codec : PCM (preferred) or AAC, Bitrate : at least 192 Kbps, Bit : 16 or 24 bit, Sample rate : 48 kHz
• Audio settings – Required
• Clickthrough URL
• Focus on driving brand awareness and engagement
• Feature a video that is visually appealing and drives an emotional connection
• Consider including a concise attentiongrabbing graphic/headline at the very beginning of the video
• Customize the top of the unit (300x80px) to drive brand awareness and engagement, such as a photo, logo, and a highly visible call-to-action button - CTAs should be short, meaningful and actionoriented
