- \n
- \u200bAdvanced Purchase Drivers<\/strong> – Integrated links to yourlift access, and other ancillary revenue products such asrentals & lessons. \u200b<\/li>\n<\/ul>\n\n\n\n
- \n
- \u200bPremium Partner Integration <\/strong>– OTS+ subscribers are showcased as premium partners in OnTheSnow with xpanded content such as video, social, and integrated links to your resort.\u200b<\/li>\n<\/ul>\n\n\n\n
Past High Performing Creative Examples<\/h3>\n\n\n\n
![\"image](\"https:\/\/www.mountainnews.com\/pl\/wp-content\/uploads\/sites\/6\/2026\/02\/slider-1.jpg\")
<\/div>Big Screen with Video<\/div><\/div><\/div>![\"image](\"https:\/\/www.mountainnews.com\/pl\/wp-content\/uploads\/sites\/6\/2026\/02\/slider-2.jpg\")
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\nCreative Specifications\u00a0\u2013 Resort Page<\/h3>\n\n\n\n
Hero Video\u200b<\/strong>
\u2022 YouTube link\u200b
\u2022 Must not be a \u201cshort\u201d link\u200b
\u2022 Horizontal orientation only\u200b
\u2022 Not associated with Big Screen video\u200b
\u200b
Contact Info\u200b<\/strong>
\u2022 Resort Contact Phone Number\u200b<\/p>\n\n\n\nAdvanced Purchase Links (click trackers optional for all links)\u200b<\/strong>
\u2022 Resort Website URL\u200b
\u2022 Lift Access URL\u200b
\u2022 Lesson URL\u200b
\u2022 Ski Rental URL\u200b<\/p>\n\n\n\nInstagram Handle<\/strong>
\u2022 Instagram Account URL<\/p>\n\n\n\nPhotos<\/strong>
Mix of resort photos (skiing, other activities, the resort experience, apr\u00e8s) for resort photogallery. The goal is to ensure the resort is represented with high-quality, up-to-date visuals across our platform for skiers and snowboarders who are actively planning and booking ski trips.<\/p>\n\n\n\n\u2022 Image Size \u2013 at least 1920 x 1280
\u2022 Format \u2013 JPG (horizontal only)\u200b<\/p>\n\n\n\n<\/p>\n\n\n\n
Creative Specifications \u2013 Targeted High Impact Display\u00a0<\/h3>\n\n\n\n
Big Screen<\/strong><\/h4>\n\n\n\n
- \n
- Image Dimensions \u2013 1600×578 and 650×550 (both sizes needed for big and smaller screens)\u2028(be sure top right corner of 1600×578 has no content if sending optional video link)\u2028<\/li>\n\n\n\n
- Image Format \u2013 JPG, GIF, PNG (No HTML or 3rd party ad tags)\u2028<\/li>\n\n\n\n
- Animation\n
- \n
- 3-loop MAX. No unlimited looping<\/li>\n\n\n\n
- NO blinking\/flashing text or images<\/li>\n\n\n\n
- Must have a final landing screen after third loop which should contain CTA<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Size \u2013 300KB max per image<\/li>\n\n\n\n
- Click URL<\/li>\n\n\n\n
- *3rd Party Tracking Pixel & Click URL Accepted*<\/li>\n<\/ul>\n\n\n\n
Video Asset on Big Screen Units only (Optional)<\/strong><\/strong><\/h4>\n\n\n\n
- \n
- YouTube link\n
- \n
- Must not be a \u201cshort\u201d link\u200b<\/li>\n\n\n\n
- Horizontal orientation only\u200b<\/li>\n\n\n\n
- Dimensions \u2013 16:9 format recommended<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- DO NOT embed video into Big Screen image file<\/li>\n\n\n\n
- Different unit from OTS+ resort page video\u200b<\/li>\n<\/ul>\n\n\n\n
— OR —<\/p>\n\n\n\n
- \n
- Raw file format\u200b\n
- \n
- File formats preferred \u2013 mp4, .mov, .mpeg \u200b<\/li>\n<\/ul>\n<\/li>\n\n\n\n
- Video must be horizontal orientation only<\/li>\n\n\n\n
- 16:9 format\u200b<\/li>\n<\/ul>\n\n\n\n
MOBILE SCROLLER & IN-APP BANNER\u200b<\/strong><\/strong><\/strong><\/h4>\n\n\n\n
- \n
- Mobile Scroller 370×740 and 400×666 (all sizes needed for big and smaller screens; keep 100px top\/50px bottom free of logos or important content)<\/li>\n\n\n\n
- In-App banner – 280×466\u200b<\/li>\n\n\n\n
- Format \u2013 JPG, GIF, PNG (no animation, no HTML, no 3rd party ad tags)\u200b<\/li>\n\n\n\n
- Total Size \u2013 300KB max<\/li>\n\n\n\n
- Click URL\u200b<\/li>\n\n\n\n
- *3rd Party Tracking Pixel & Click URL Accepted*\u200b<\/li>\n<\/ul>\n\n\n\n
*Note: only 1 impression & click tag per creative set. (A \u201cset\u201d contains both image sizes for each ad unit)<\/em><\/p>\n\n\n\n
Creative Best Practices<\/strong><\/strong><\/strong><\/h4>\n\n\n\n
- \n
- Display Ad views at OnTheSnow have proven to drive direct ROAS and also lift the return of other media you have in market, so where applicable create a common thread across all digital channels<\/li>\n\n\n\n
- Use the large palette to drive brand awareness, and any offers you want to incorporate<\/li>\n\n\n\n
- Carefully consider layout options that will work well across each ad size\/device<\/li>\n\n\n\n
- Use colors that align with your brand guidelines<\/li>\n\n\n\n
- Write a concise attention-grabbing headline<\/li>\n\n\n\n
- Incorporate unique photography<\/li>\n\n\n\n
- Adding a video asset is optional but highly recommended<\/li>\n\n\n\n
- Include a highly visible button with a strong call-to-action – CTAs should be short, meaningful and action-oriented<\/li>\n\n\n\n
- Add your brand’s logo<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
Product Overview OnTheSnow+ resort subscribers efficiently and effectivelyamplify & promote their resort at OnTheSnow.com to driveincremental revenue and conversion. \u200b \u200bOTS+ resort profiles feature subscriber exclusivepremium integrations including: \u200b Past High Performing Creative Examples Creative Specifications\u00a0\u2013 Resort Page Hero Video\u200b\u2022 YouTube link\u200b\u2022 Must not be a \u201cshort\u201d link\u200b\u2022 Horizontal orientation only\u200b\u2022 Not associated with Big Screen video\u200b\u200bContact Info\u200b\u2022 Resort Contact Phone Number\u200b Advanced Purchase<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":27,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-95","page","type-page","status-publish","hentry"],"yoast_head":"\n
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- Raw file format\u200b\n
- YouTube link\n
- \u200bPremium Partner Integration <\/strong>– OTS+ subscribers are showcased as premium partners in OnTheSnow with xpanded content such as video, social, and integrated links to your resort.\u200b<\/li>\n<\/ul>\n\n\n\n