![\"image](\"https:\/\/www.mountainnews.com\/pl\/wp-content\/uploads\/sites\/6\/2026\/02\/slider-1.jpg\")
<\/div>![\"image](\"https:\/\/www.mountainnews.com\/pl\/wp-content\/uploads\/sites\/6\/2026\/02\/slider-2.jpg\")
<\/div><\/div><\/div><\/div>Creative Specifications <\/h3>\n\n\n\n
Spotlight\/Amplify campaign consists of: <\/strong> Article Specifications <\/strong> Photo Specifications <\/strong> Branded Display Ads (Provided by Partner) <\/strong> Promotions (Created in house by Mountain News) <\/strong> Logo Specifications <\/strong> \u2022 Partner completes and submits a content brief to MN Article\u00a0<\/strong> Examples from MN Partners<\/strong> Branded Display Ads <\/strong> Product Overview The Spotlight\/Amplify package showcases a resort\/DMO’s calendar, offerings, and photography. The package includes editorial plus extensive promotions, so when skiers engage with the OnTheSnow website, mobile app, email newsletter, and social channels,, your content will be there to greet them. Past High Performing Creative Examples Creative Specifications Spotlight\/Amplify campaign consists of: \u2022 Sponsored article \u2022 Photos to accompany the article \u2022 Branded Display Ads<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":27,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-49","page","type-page","status-publish","hentry"],"yoast_head":"\n
\u2022 Sponsored article
\u2022 Photos to accompany the article
\u2022 Branded Display Ads (provided by the Partner)
\u2022 Promotional placement (created in-house by Mountain News) <\/p>\n\n\n\n
\u2022 Text: 500\u20131,000 words news story
\u2022 Include hyperlinked text (up to 5 links), e.g., lodging, lift tickets, events
\u2022 Optional: YouTube video link (72dpi) <\/p>\n\n\n\n
\u2022 Image resolution: minimum 1920×1280
\u2022 Format: JPG (horizontal only)
\u2022 A minimum of 5 images for consideration
\u2022 Provide captions and credits <\/p>\n\n\n\n
\u2022 Image \u2013 728×90, 300×250, 300×600, and 160×600
\u2022 Image Format \u2013 JPG, GIF, PNG, HTML5
\u2022 Total Size \u2013 less than 200kb (1,000kb for HTML5)
\u2022 Animation \u2013 less than 3 loops, no blinking text
\u2022 Link \u2013 redirection url (unless you provide click tag)
\u2022 3rd party tags accepted (tags must be secured) <\/p>\n\n\n\n
\u2022 Includes homepage and newsletter placement, mobile inbox, social posts, and ROS display units
\u2022 Partner should provide logo + brand guidelines for Mountain News to refer to when building the promotional materials <\/p>\n\n\n\n
\u25aa Vertical layout: at minimum 160 x 160 px
\u25aa Horizontal layout: at minimum 400 x 100 px
\u25aa Image Format \u2013 JPG, GIF, PNG
\u25aa Logos should be provided in color and in white.
\u25aa OPTIONAL: a transparent background if it fits with your brand guidelines
\u25aa File size: should not exceed 50kb <\/p>\n\n\n\nSpotlight\/Amplify Article Creation Workflow\u00a0<\/h3>\n\n\n\n
\u2022 MN and Partner meet in a Kick-off call to walk-through the process
\u2022 MN shares a workback schedule and outline of the article
\u2022 MN staff collaborate with Partner to align with customer’s brand tone and messaging and finalize the article
\u2022 Maximum of 2 rounds of revisions are included
\u2022 Final copy is published at scheduled time and date after partner’s approval <\/p>\n\n\n\nCreative Best Practices<\/h3>\n\n\n\n
\u2022 Highlight your brand’s unique value proposition,\u00a0special events, key initiatives, etc.<\/p>\n\n\n\n
\u2022 Calling All Powder Hounds to Utah This Winter<\/a>
\u2022 Ski Beyond It All in Telluride and Mountain Village<\/a>
\u2022 Montage Deer Valley is the Ultimate Ski-In, Ski-Out Park City Resort<\/a>
\u2022 Loveland\u2019s Ridge Cat vs. Snowcat Tour: Which Experience Is Right for You<\/a>
\u2022 Toyota Big Mountain Challenge Brings Breckenridge\u2019s Five Peaks to Life<\/a><\/p>\n\n\n\n
\u2022 Focus on driving brand awareness
\u2022 Carefully consider layout options and how it will translate across each ad size\/device
\u2022 Use colors that align with your brand guidelines
\u2022 Write a concise attention-grabbing headline
\u2022 Incorporate unique photography
\u2022 Include a highly visible button with a strong call-to-action
\u2022 CTAs should be short, meaningful and action-oriented
\u2022 Add your brand’s logo <\/p>\n","protected":false},"excerpt":{"rendered":"