{"id":89,"date":"2026-02-25T14:40:47","date_gmt":"2026-02-25T14:40:47","guid":{"rendered":"https:\/\/mncstage.wpenginepowered.com\/?page_id=89"},"modified":"2026-03-31T13:52:12","modified_gmt":"2026-03-31T13:52:12","slug":"summerplus","status":"publish","type":"page","link":"https:\/\/www.mountainnews.com\/it\/advertising-partner-resources\/summerplus\/","title":{"rendered":"Summer+"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Presentazione del prodotto<\/h2>\n\n\n\n<p>Summer+ \u00e8 la nuova piattaforma pubblicitaria di Mountain News che aiuta i resort ad attirare viaggiatori estivi su MountainNews.it e sulla nostra rete europea.<\/p>\n\n\n\n<p>Con la fine dell\u2019inverno, il nostro pubblico si orienta verso escursioni, ciclismo, benessere e vacanze in famiglia. <strong>Summer+ posiziona il vostro resort come una destinazione di punta<\/strong> attraverso takeover della homepage, contenuti editoriali, inserzioni nelle newsletter e campagne mirate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Esempi passati di creativit\u00e0 di grande impatto<\/h3>\n\n\n\n<div class=\"wp-block-gslider-blocks-image-slider gslider-image-slider-wrapper gslider-image-slider-d1a13733 inside center has-pagination\" data-swiper-settings=\"{&quot;effect&quot;:&quot;slide&quot;,&quot;breakpoints&quot;:{&quot;0&quot;:{&quot;slidesPerView&quot;:1,&quot;spaceBetween&quot;:0,&quot;speed&quot;:800,&quot;autoplay&quot;:false,&quot;navigation&quot;:{&quot;enabled&quot;:true},&quot;pagination&quot;:{&quot;enabled&quot;:true}},&quot;768&quot;:{&quot;slidesPerView&quot;:1,&quot;spaceBetween&quot;:20,&quot;speed&quot;:800,&quot;autoplay&quot;:false,&quot;navigation&quot;:{&quot;enabled&quot;:true},&quot;pagination&quot;:{&quot;enabled&quot;:true}},&quot;1025&quot;:{&quot;slidesPerView&quot;:1,&quot;spaceBetween&quot;:20,&quot;speed&quot;:800,&quot;autoplay&quot;:false,&quot;navigation&quot;:{&quot;enabled&quot;:true},&quot;pagination&quot;:{&quot;enabled&quot;:true}}},&quot;loop&quot;:true,&quot;autoplay&quot;:false,&quot;allowTouchMove&quot;:true,&quot;mousewheel&quot;:false,&quot;keyboard&quot;:false,&quot;navigation&quot;:{&quot;enabled&quot;:true,&quot;nextEl&quot;:&quot;.swiper-button-next&quot;,&quot;prevEl&quot;:&quot;.swiper-button-prev&quot;},&quot;pagination&quot;:{&quot;enabled&quot;:true,&quot;el&quot;:&quot;.gslider-image-slider-d1a13733 .swiper-pagination-image-slider&quot;,&quot;type&quot;:&quot;bullets&quot;,&quot;dynamicBullets&quot;:false,&quot;clickable&quot;:true}}\"><div class=\"swiper\" role=\"region\" aria-label=\"Image Slider\"><div class=\"swiper-wrapper\"><div class=\"swiper-slide\"><div class=\"gslider-image-slider-content-wrapper \"><div class=\"gslider-image-item\" data-hover-effect=\"none\"><img decoding=\"async\" src=\"https:\/\/www.mountainnews.com\/it\/wp-content\/uploads\/sites\/5\/2026\/03\/IT-Summer-Resort-page.png\" alt=\"Summer+ | Pagina Resort\"\/><\/div><div class=\"gslider-image-slider-caption\" aria-live=\"polite\">Summer+ | Pagina Resort<\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"gslider-image-slider-content-wrapper \"><div class=\"gslider-image-item\" data-hover-effect=\"none\"><img decoding=\"async\" src=\"https:\/\/www.mountainnews.com\/it\/wp-content\/uploads\/sites\/5\/2026\/03\/IT-Summer-Homepage-Promotion.png\" alt=\"Summer+ | Promozione Homepage\"\/><\/div><div class=\"gslider-image-slider-caption\" aria-live=\"polite\">Summer+ | Promozione Homepage<\/div><\/div><\/div><\/div><div class=\"gslider-navigation-default-icon-wrapper inside center\"><div class=\"swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous slide\"><\/div><div class=\"swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next slide\"><\/div><\/div><\/div><div class=\"swiper-pagination swiper-pagination-image-slider swiper-pagination-gslider-image-slider-d1a13733\" aria-label=\"Carousel pagination\"><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Specifiche creative\u200b<\/h3>\n\n\n\n<p>La campagna <strong>Summer+<\/strong> comprende: <br>\u2022 <strong>Articolo Summer Guide sponsorizzato<\/strong> <br>\u2022 <strong>Rotazione in evidenza<\/strong> sulla Summer Home Page <br>\u2022 <strong>Foto<\/strong> a supporto del Summer Guide <br>\u2022 <strong>Video YouTube<\/strong> a supporto del Summer Guide <br>\u2022 <strong>Post Instagram<\/strong> a supporto del Summer Guide <br>\u2022 <strong>Branded Display Ads<\/strong> (fornite dal partner) <br>\u2022 <strong>Promozioni<\/strong> (create internamente da Mountain News)<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Specifiche dell\u2019articolo<\/strong><\/h4>\n\n\n\n<p>\u2022 <strong>Testo<\/strong> \u2013 Descrizione dell\u2019esperienza estiva nel resort di <strong>250\u2013500 parole<\/strong> <br>\u2022 <strong>Testo con hyperlink e URL<\/strong> (max 5 link), ad es. eventi, alloggi, ecc.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Specifiche delle foto<\/h4>\n\n\n\n<p>\u2022 <strong>Immagine<\/strong> \u2013 minimo <strong>1920\u00d71280<\/strong>, <strong>300 dpi<\/strong> <br>\u2022 <strong>Formato<\/strong> \u2013 JPG (orizzontale) <br>\u2022 <strong>4\u20138 immagini<\/strong> per la fotogalleria estiva del resort <br>\u2022 <strong>Didascalie<\/strong> e <strong>crediti immagine<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Branded Display Ads (fornite dal partner)<\/h4>\n\n\n\n<p>\u2022 Formati immagine \u2013 <strong>1600\u00d7578, 650\u00d7550, 728\u00d790, 300\u00d7250, 300\u00d7600, 160\u00d7600<\/strong> <strong>px<\/strong><br>\u2022 Formati supportati \u2013 <strong>JPG, GIF, PNG, HTML5<\/strong> \u2022 Dimensione totale \u2013 inferiore a <strong>200 KB<\/strong> (fino a <strong>1.000 KB<\/strong> per HTML5) <br>\u2022 Animazione \u2013 massimo <strong>3 loop<\/strong>, nessun testo lampeggiante <br>\u2022 Link \u2013 URL di redirezione (a meno che non vengano usati click tags) <br>\u2022 Possibilit\u00e0 di utilizzare <strong>tag di terze parti<\/strong> (i tag devono essere sicuri)<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Promozioni (create internamente da Mountain News)<\/h4>\n\n\n\n<p>\u2022 Includono <strong>Homepage<\/strong>, post <strong>SoMe<\/strong> e <strong>ROS Display Banner<\/strong> <br>\u2022 Il partner fornisce <strong>logo + brand guidelines<\/strong> per la creazione delle promozioni<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Specifiche del logo<\/strong><\/h4>\n\n\n\n<p>\u2022 Layout verticale: minimo <strong>160 \u00d7 160 px<\/strong> <br>\u2022 Layout orizzontale: minimo <strong>400 \u00d7 100 px<\/strong> <br>\u2022 Formati immagine \u2013 <strong>JPG, GIF, PNG<\/strong> \u2022 Loghi a colori e in bianco <br>\u2022 <strong>Opzionale:<\/strong> sfondo trasparente <br>\u2022 Dimensione file: non deve superare <strong>50 KB<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Procedura per la realizzazione di Summer+<\/h3>\n\n\n\n<p>\u2022 Il partner compila un <strong>content briefing<\/strong> e lo invia a MN <br>\u2022 MN e il partner effettuano una <strong>call di kick\u2011off<\/strong> per discutere insieme il processo <br>\u2022 MN fornisce un <strong>cronoprogramma<\/strong> e una <strong>struttura dell\u2019articolo<\/strong> <br>\u2022 Il team MN collabora con il partner per finalizzare l\u2019articolo in linea con il <strong>messaggio del brand<\/strong> e il <strong>tono del cliente<\/strong> <br>\u2022 Sono incluse <strong>fino a 2 revisioni<\/strong> <br>\u2022 La versione finale viene pubblicata alla data concordata, dopo l\u2019approvazione del partner&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Raccomandazioni\u200b<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Contenuto<\/strong><\/h4>\n\n\n\n<p>\u2022 Mettere in evidenza la <strong>proposta di valore unica<\/strong> del brand, eventi speciali, iniziative importanti, ecc.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Branded Display Ads<\/strong> <\/h4>\n\n\n\n<p>\u2022 Concentrarsi sull\u2019aumento della <strong>brand awareness<\/strong> <br>\u2022 Valutare con attenzione quali layout funzionano meglio per ciascun formato e dispositivo <br>\u2022 Utilizzare colori coerenti con le <strong>linee guida del brand<\/strong> <br>\u2022 Scrivere una <strong>headline breve e d\u2019impatto<\/strong> <br>\u2022 Integrare <strong>fotografie originali<\/strong> <br>\u2022 Inserire un pulsante <strong>CTA ben visibile<\/strong>, breve, significativo e orientato all\u2019azione <br>\u2022 Aggiungere il <strong>logo del brand<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Presentazione del prodotto Summer+ \u00e8 la nuova piattaforma pubblicitaria di Mountain News che aiuta i resort ad attirare viaggiatori estivi su MountainNews.it e sulla nostra rete europea. Con la fine dell\u2019inverno, il nostro pubblico si orienta verso escursioni, ciclismo, benessere e vacanze in famiglia. Summer+ posiziona il vostro resort come una destinazione di punta attraverso<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":27,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-89","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Summer+ - Mountain News IT<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Summer+ - Mountain News IT\" \/>\n<meta property=\"og:description\" content=\"Presentazione del prodotto Summer+ \u00e8 la nuova piattaforma pubblicitaria di Mountain News che aiuta i resort ad attirare viaggiatori estivi su MountainNews.it e sulla nostra rete europea. 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