{"id":49,"date":"2026-02-23T18:58:59","date_gmt":"2026-02-23T18:58:59","guid":{"rendered":"https:\/\/mncstage.wpenginepowered.com\/?page_id=49"},"modified":"2026-03-30T18:34:55","modified_gmt":"2026-03-30T18:34:55","slug":"spotlight-amplify-packages","status":"publish","type":"page","link":"https:\/\/www.mountainnews.com\/it\/advertising-partner-resources\/spotlight-amplify-packages\/","title":{"rendered":"Pacchetti Spotlight &amp; Amplify"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Presentazione del prodotto<\/h2>\n\n\n\n<p>Il pacchetto Spotlight\/Amplify mette in evidenza il calendario, le offerte e le immagini di una localit\u00e0. Il pacchetto comprende contenuti editoriali e un\u2019ampia promozione. In questo modo, quando gli sciatori interagiscono con il sito web di Skiinfo, l\u2019app mobile, la newsletter e i canali social, vengono accolti dai vostri contenuti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Esempi passati di creativit\u00e0 di grande impatto<\/h3>\n\n\n\n<div class=\"wp-block-gslider-blocks-image-slider gslider-image-slider-wrapper gslider-image-slider-3bb85dce inside center has-pagination\" data-swiper-settings=\"{&quot;effect&quot;:&quot;slide&quot;,&quot;breakpoints&quot;:{&quot;0&quot;:{&quot;slidesPerView&quot;:1,&quot;spaceBetween&quot;:0,&quot;speed&quot;:800,&quot;autoplay&quot;:false,&quot;navigation&quot;:{&quot;enabled&quot;:true},&quot;pagination&quot;:{&quot;enabled&quot;:true}},&quot;768&quot;:{&quot;slidesPerView&quot;:1,&quot;spaceBetween&quot;:20,&quot;speed&quot;:800,&quot;autoplay&quot;:false,&quot;navigation&quot;:{&quot;enabled&quot;:true},&quot;pagination&quot;:{&quot;enabled&quot;:true}},&quot;1025&quot;:{&quot;slidesPerView&quot;:1,&quot;spaceBetween&quot;:20,&quot;speed&quot;:800,&quot;autoplay&quot;:false,&quot;navigation&quot;:{&quot;enabled&quot;:true},&quot;pagination&quot;:{&quot;enabled&quot;:true}}},&quot;loop&quot;:true,&quot;autoplay&quot;:false,&quot;allowTouchMove&quot;:true,&quot;mousewheel&quot;:false,&quot;keyboard&quot;:false,&quot;navigation&quot;:{&quot;enabled&quot;:true,&quot;nextEl&quot;:&quot;.swiper-button-next&quot;,&quot;prevEl&quot;:&quot;.swiper-button-prev&quot;},&quot;pagination&quot;:{&quot;enabled&quot;:true,&quot;el&quot;:&quot;.gslider-image-slider-3bb85dce .swiper-pagination-image-slider&quot;,&quot;type&quot;:&quot;bullets&quot;,&quot;dynamicBullets&quot;:false,&quot;clickable&quot;:true}}\"><div class=\"swiper\" role=\"region\" aria-label=\"Image Slider\"><div class=\"swiper-wrapper\"><div class=\"swiper-slide\"><div class=\"gslider-image-slider-content-wrapper \"><div class=\"gslider-image-item\" data-hover-effect=\"none\"><img decoding=\"async\" src=\"https:\/\/www.mountainnews.com\/it\/wp-content\/uploads\/sites\/5\/2026\/03\/2026-03-30_20h25_18.png\" alt=\"Spotlight | Inverno\"\/><\/div><div class=\"gslider-image-slider-caption\" aria-live=\"polite\">Spotlight | Inverno<\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"gslider-image-slider-content-wrapper \"><div class=\"gslider-image-item\" data-hover-effect=\"none\"><img decoding=\"async\" src=\"https:\/\/www.mountainnews.com\/it\/wp-content\/uploads\/sites\/5\/2026\/03\/2026-03-30_20h32_03.png\" alt=\"Spotlight | Estate\"\/><\/div><div class=\"gslider-image-slider-caption\" aria-live=\"polite\">Spotlight | Estate<\/div><\/div><\/div><\/div><div class=\"gslider-navigation-default-icon-wrapper inside center\"><div class=\"swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous slide\"><\/div><div class=\"swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next slide\"><\/div><\/div><\/div><div class=\"swiper-pagination swiper-pagination-image-slider swiper-pagination-gslider-image-slider-3bb85dce\" aria-label=\"Carousel pagination\"><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Specifiche creative\u200b<\/h3>\n\n\n\n<p>La campagna <strong>Spotlight\/Amplify<\/strong> comprende: <br>\u2022 Articolo sponsorizzato <br>\u2022 Foto a supporto dell\u2019articolo <br>\u2022 Branded Display Ads (fornite dal partner) <br>\u2022 Spazi promozionali (creati internamente da Mountain News)<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Specifiche dell\u2019articolo<\/strong><\/h4>\n\n\n\n<p>\u2022 <strong>Testo<\/strong> \u2013 Articolo di attualit\u00e0 da 500\u20131.000 parole <br>\u2022 <strong>Testo con hyperlink e URL<\/strong> (max 5 link), ad es. alloggi, voli, prezzi skipass, eventi, ecc. <br>\u2022 <strong>Video<\/strong> \u2013 Link YouTube (72 dpi), opzionale<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Specifiche foto<\/strong><\/h4>\n\n\n\n<p>\u2022 <strong>Immagine<\/strong> \u2013 minimo 1920\u00d71280 \u2013 300 dpi <br>\u2022 <strong>Formato<\/strong> \u2013 JPG (orizzontale) <br>\u2022 3\u20135 immagini per revisione editoriale <br>\u2022 Didascalie e crediti fotografici<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Branded Display Ads (create dal partner)<\/strong><\/h4>\n\n\n\n<p>\u2022 <strong>Dimensioni<\/strong> \u2013 728\u00d790, 300\u00d7250, 300\u00d7600, 160\u00d7600 e 320\u00d750 <br>\u2022 <strong>Formato<\/strong> \u2013 JPG, GIF, PNG, HTML5 <br>\u2022 <strong>Dimensione totale<\/strong> \u2013 meno di 200 KB (1.000 KB per HTML5) <br>\u2022 <strong>Animazione<\/strong> \u2013 massimo 3 loop, nessun testo lampeggiante <br>\u2022 <strong>Link<\/strong> \u2013 URL di reindirizzamento (a meno che non vengano usati click tags) <br>\u2022 <strong>Tag di terze parti<\/strong> \u2013 consentiti (i tag devono essere sicuri)<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Promozioni (create internamente da Mountain News)<\/strong><\/h4>\n\n\n\n<p>\u2022 Includono posizionamenti su homepage e newsletter, Mobile Inbox, post social e banner ROS <br>\u2022 Il partner fornisce logo + brand guidelines per la creazione delle promo<\/p>\n\n\n\n<p><strong>Specifiche logo<\/strong> <br>\u25aa Layout verticale: minimo 160 \u00d7 160 px <br>\u25aa Layout orizzontale: minimo 400 \u00d7 100 px <br>\u25aa Formato immagine \u2013 JPG, GIF, PNG <br>\u25aa Loghi a colori e in bianco <br>\u25aa <strong>Opzionale:<\/strong> sfondo trasparente <br>\u25aa Dimensione file: non deve superare 50 KB<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Procedura per la realizzazione degli articoli Spotlight\/Amplify<\/h3>\n\n\n\n<p>\u2022 Il partner compila un <strong>content briefing<\/strong> e lo invia a MN <br>\u2022 MN e il partner svolgono una <strong>call di kick\u2011off<\/strong> per discutere insieme il processo <br>\u2022 MN fornisce un <strong>cronoprogramma<\/strong> e una <strong>struttura dell\u2019articolo<\/strong> <br>\u2022 Il team MN collabora con il partner per finalizzare l\u2019articolo in linea con il <strong>messaggio del brand<\/strong> e il <strong>tono del cliente<\/strong> <br>\u2022 Sono incluse <strong>fino a 2 revisioni<\/strong> <br>\u2022 La versione finale viene pubblicata alla data concordata, dopo l\u2019approvazione del partner\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Raccomandazioni\u200b<\/h3>\n\n\n\n<p><strong>Articolo<\/strong><\/p>\n\n\n\n<p>\u2022 Evidenziate la proposta di valore unica del vostro brand, eventi speciali, iniziative importanti, ecc.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Branded Display Ads<\/strong><\/h3>\n\n\n\n<p>\u2022 Concentratevi sull\u2019aumento della brand awareness <br>\u2022 Valutate con attenzione quali opzioni di layout funzionano meglio per ciascun formato e dispositivo <br>\u2022 Utilizzate colori coerenti con le linee guida del vostro brand <br>\u2022 Scrivete un titolo conciso e capace di catturare l\u2019attenzione <br>\u2022 Integrate fotografie originali e distintive <br>\u2022 Inserite un pulsante ben visibile con una call\u2011to\u2011action forte \u2013 le CTA devono essere brevi, chiare e orientate all\u2019azione <br>\u2022 Aggiungete il logo del vostro brand<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Presentazione del prodotto Il pacchetto Spotlight\/Amplify mette in evidenza il calendario, le offerte e le immagini di una localit\u00e0. Il pacchetto comprende contenuti editoriali e un\u2019ampia promozione. In questo modo, quando gli sciatori interagiscono con il sito web di Skiinfo, l\u2019app mobile, la newsletter e i canali social, vengono accolti dai vostri contenuti. Esempi passati<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":27,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-49","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pacchetti Spotlight &amp; Amplify - Mountain News IT<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pacchetti Spotlight &amp; Amplify - Mountain News IT\" \/>\n<meta property=\"og:description\" content=\"Presentazione del prodotto Il pacchetto Spotlight\/Amplify mette in evidenza il calendario, le offerte e le immagini di una localit\u00e0. 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