![\"image](\"https:\/\/www.mountainnews.com\/it\/wp-content\/uploads\/sites\/5\/2026\/02\/slider-1.jpg\")
<\/div>![\"image](\"https:\/\/www.mountainnews.com\/it\/wp-content\/uploads\/sites\/5\/2026\/02\/slider-2.jpg\")
<\/div><\/div><\/div><\/div>Creative Specifications <\/h3>\n\n\n\n
Choose one option: Image With Copy or Full Image <\/p>\n\n\n\n
Option 1: Image With Copy\u00a0<\/strong> – OR –\u00a0<\/p>\n\n\n\n Option 2: Full Image Banner\u00a0<\/strong> Image With Copy\u00a0<\/strong> URL such as Book Here or Shop Now\u00a0<\/strong> Full Image Banner\u00a0<\/strong> Product Overview OnTheSnow’s weekly newsletter integrates its partners through a native placement to help increase brand awareness and drive website traffic.\u00a0 Past High Performing Creative Examples Creative Specifications Choose one option: Image With Copy or Full Image Option 1: Image With Copy\u00a0\u2022 Headline text \u2013 50 characters max (punctuation, spaces, etc. counted as characters).\u00a0No\u00a0all caps.\u00a0\u2022 Body text \u2013\u00a050<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":27,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-47","page","type-page","status-publish","hentry"],"yoast_head":"\n
\u2022 Headline text \u2013 50 characters max (punctuation, spaces, etc. counted as characters).\u00a0No\u00a0all caps.\u00a0
\u2022 Body text \u2013\u00a050 word\u00a0max.\u00a0
\u2022 Include a CTA\u00a0
\u2022 No formatting of text (bold, italic, line breaks, etc.)\u00a0
\u2022 Do not include website URLs or email addresses in body\u00a0
\u2022 Image \u2013 264 x 176\u00a0px\u00a0(gif or jpg).\u00a0
\u2022 No animation\u00a0
\u2022 Creative must not include the word “click” or any variation\u00a0
\u2022 Click through URL\u00a0<\/p>\n\n\n\n
\u2022 Headline text \u2013 50 characters max (punctuation, spaces, etc. counted as characters).\u00a0No\u00a0all caps.\u00a0
\u2022 Image \u2013 600 x 200\u00a0px\u00a0(gif or jpg).\u00a0
\u2022 No animation\u00a0
\u2022 Creative must not include the word “click” or any variation\u00a0
\u2022 Click through URL\u00a0
\u2022 Alt text \u2013 50-words max.\u00a0
\u2022 Will be added onto banner for readers who do not allow images to load automatically\u00a0<\/p>\n\n\n\nCreative Best Practices\u00a0<\/h3>\n\n\n\n
\u2022 Focus on driving brand awareness and engagement\u00a0
\u2022 Use colors that align with brand guidelines\u00a0
\u2022 Write a concise attention-grabbing headline\u00a0
\u2022 The copy accompanying the headline should add context and interest to clickthrough using a dedicated<\/p>\n\n\n\n
\u2022 Incorporate unique photography\u00a0
\u2022 Include a strong call-to-action that will be hyperlinked within the copy – CTAs should be short, meaningful and action-oriented\u00a0
\u2022 Add your brand’s logo\u00a0<\/p>\n\n\n\n
\u2022 Focus on driving brand awareness\u00a0
\u2022 Use colors that align with your brand guidelines\u00a0
\u2022 Write a concise attention-grabbing headline\u00a0
\u2022 Incorporate unique photography\u00a0
\u2022 Include a highly visible button with a strong call-to-action – CTAs should be short,\u00a0meaningful\u00a0and action-oriented\u00a0
\u2022 Add your brand’s logo\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"