{"id":89,"date":"2026-02-25T14:40:47","date_gmt":"2026-02-25T14:40:47","guid":{"rendered":"https:\/\/mncstage.wpenginepowered.com\/?page_id=89"},"modified":"2026-06-09T13:37:44","modified_gmt":"2026-06-09T13:37:44","slug":"summerplus","status":"publish","type":"page","link":"https:\/\/www.mountainnews.com\/fr\/advertising-partner-resources\/summerplus\/","title":{"rendered":"Summer+"},"content":{"rendered":"\n

Pr\u00e9sentation du Produit<\/h2>\n\n\n\n

Summer+<\/strong> est la nouvelle plateforme touristique de Mountain News, con\u00e7ue pour aider les stations \u00e0 attirer les vacanciers tout au long de l\u2019\u00e9t\u00e9. \u00c0 la sortie de l\u2019hiver, notre audience s\u2019\u00e9largit \u00e0 de nouveaux voyageurs, attir\u00e9s par la randonn\u00e9e, le VTT, le bien-\u00eatre et les activit\u00e9s en famille. Avec Summer+, positionnez votre station comme une destination incontournable gr\u00e2ce \u00e0 une visibilit\u00e9 renforc\u00e9e : pr\u00e9sence en page d\u2019accueil, articles d\u00e9di\u00e9s, insertion dans nos newsletters et campagnes cibl\u00e9es.<\/p>\n\n\n\n

Nos objectifs :<\/strong>
\u2022 Accro\u00eetre votre visibilit\u00e9 toute l\u2019ann\u00e9e
\u2022 Inspirer les voyageurs dans la pr\u00e9paration de leurs s\u00e9jours
\u2022 Toucher une audience en qu\u00eate d\u2019exp\u00e9riences alpines authentiques<\/p>\n\n\n\n

Campagnes Cr\u00e9atives Tr\u00e8s Performantes – Exemples Pass\u00e9s<\/h3>\n\n\n\n
\"Summer+\"\/<\/div>
Summer+<\/div><\/div><\/div>
\"Summer+\"\/<\/div>
Summer+<\/div><\/div><\/div>
\"Summer+\"\/<\/div>
Summer+<\/div><\/div><\/div><\/div>
<\/div>
<\/div><\/div><\/div>
<\/div><\/div>\n\n\n\n

Specificit\u00e9s techniques <\/h3>\n\n\n\n

La campagne Summer+ comprend :
\u2022 Article sponsoris\u00e9 dans le Guide d\u2019\u00e9t\u00e9
\u2022 Mise en avant en rotation sur la page d\u2019accueil \u00c9t\u00e9
\u2022 Galerie photo estivale
\u2022 Vid\u00e9o YouTube int\u00e9gr\u00e9e au Guide d’\u00e9t\u00e9
\u2022 Publication Instagram (fil) du Guide d’\u00e9t\u00e9
\u2022 Banni\u00e8res display brand\u00e9es (fournies par le partenaire)
\u2022 Placement promotionnel (formats internes Mountain News)<\/p>\n\n\n\n

Sp\u00e9cifications de l\u2019article<\/strong>
\u2022 Texte : 250 \u00e0 500 mots
Description d\u00e9taill\u00e9e de l\u2019exp\u00e9rience estivale dans la station
\u2022 Texte avec liens hypertextes et URLs (5 liens maximum), par exemple : \u00e9v\u00e9nements, h\u00e9bergements, etc.<\/p>\n\n\n\n

Sommaire du contenu<\/strong>
Il est \u00e0 compl\u00e9ter via le fichier Excel ci-joint (Mountain News Summer+ Brief du Contenu.xlsx<\/u>).
<\/a>
Sp\u00e9cifications des photos
<\/strong>\u2022 Image : minimum 1920 \u00d7 1280 \u2013 300 dpi
\u2022 Format : JPG (horizontal)
\u2022 4 \u00e0 8 images pour la galerie photo estivale de la station
\u2022 L\u00e9gendes et cr\u00e9dits photo<\/p>\n\n\n\n

Encart publicitaire pour la page de l’article (pendant 1 mois)<\/strong>
\u2022 Banni\u00e8res – 728×90 px, 300x250px, 300x600px, et 160x600px
\u2022 Format de l’image – JPG, GIF, PNG, HTML5
\u2022 Taille totale – moins de 300ko (1 000ko HTML5)
\u2022 Animation – Maximum 3 boucles, pas de texte clignotant
\u2022 Lien – URL de redirection (si vous ne fournissez pas une balise de suivi de clic\/ click tag)
\u2022 Tags des tiers accept\u00e9s (les tags doivent \u00eatre s\u00e9curis\u00e9s)<\/p>\n\n\n\n

Annonces publicitaires pour rediriger le trafic (banni\u00e8res, r\u00e9seaux sociaux)<\/strong>
\u2022 Cr\u00e9\u00e9s en interne par Mountain News\/ Skiinfo
\u2022 Le partenaire fournit le logo et les directives de marque n\u00e9cessaires \u00e0 la cr\u00e9ation des supports promotionnels<\/p>\n\n\n\n

Logo<\/strong>
\u2022 Mise en page verticale : minimum 160 x 160 px
\u2022 Mise en page horizontale : minimum 400 x 100 px
\u2022 Format de l’image – JPG, GIF, PNG
\u2022 Les logos doivent \u00eatre fournis en couleur et en blanc.
\u2022 OPTIONNEL : un arri\u00e8re-plan transparent si cela correspond aux lignes directrices de votre marque.
\u2022 Taille du fichier : ne doit pas d\u00e9passer 50 ko<\/p>\n\n\n\n

Specificit\u00e9s techniques <\/h3>\n\n\n\n

Contenu<\/strong>
\u2022 Mettez en avant votre destination, les \u00e9v\u00e9nements sp\u00e9ciaux, les activit\u00e9s phares, les nouveaut\u00e9s, etc.<\/p>\n\n\n\n

Annonces publicitaires – Display<\/strong>
\u2022 Concentrez-vous sur la d\u00e9couverte de la marque
\u2022 V\u00e9rifiez que la mise en page s\u2019affiche correctement pour chaque format d\u2019annonce et sur tous les appareils.
\u2022 Respectez les couleurs et l\u2019identit\u00e9 visuelle de votre marque.
\u2022 R\u00e9digez un titre concis qui attire l’attention.
\u2022 Ajoutez une photo unique
\u2022 Int\u00e9grez un bouton visible avec un CTA clair et concis, orient\u00e9 vers l\u2019action.
\u2022 Ajoutez le logo de votre marque<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Pr\u00e9sentation du Produit Summer+ est la nouvelle plateforme touristique de Mountain News, con\u00e7ue pour aider les stations \u00e0 attirer les vacanciers tout au long de l\u2019\u00e9t\u00e9. \u00c0 la sortie de l\u2019hiver, notre audience s\u2019\u00e9largit \u00e0 de nouveaux voyageurs, attir\u00e9s par la randonn\u00e9e, le VTT, le bien-\u00eatre et les activit\u00e9s en famille. Avec Summer+, positionnez votre<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":27,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-89","page","type-page","status-publish","hentry"],"yoast_head":"\nSummer+ Marketing touristique pour destinations | Mountain News<\/title>\n<meta name=\"description\" content=\"Attirez les voyageurs estivaux en montagne avec Summer+. 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