{"id":186,"date":"2026-03-24T10:43:28","date_gmt":"2026-03-24T10:43:28","guid":{"rendered":"https:\/\/www.mountainnews.com\/fr\/?page_id=186"},"modified":"2026-06-10T11:43:43","modified_gmt":"2026-06-10T11:43:43","slug":"skitest-brand-sponsorship","status":"publish","type":"page","link":"https:\/\/www.mountainnews.com\/fr\/advertising-partner-resources\/skitest-brand-sponsorship\/","title":{"rendered":"Skitest Brand Sponsorship"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Pr\u00e9sentation du produit<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Skitest Brand Sponsorship vous permet de mettre en avant votre marque et votre gamme de skis au c\u0153ur du Skitest de Skiinfo, l\u2019espace de r\u00e9f\u00e9rence o\u00f9 les skieurs viennent comparer les mod\u00e8les et rechercher des conseils d\u2019achat. Ce format garantit une visibilit\u00e9 premium aupr\u00e8s d\u2019un public tr\u00e8s engag\u00e9, passionn\u00e9 de mat\u00e9riel et en phase active de recherche.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Campagnes Cr\u00e9atives Tr\u00e8s Performantes \u2013 Exemples Pass\u00e9s<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-gslider-blocks-image-slider gslider-image-slider-wrapper gslider-image-slider-bbeb764b inside center has-pagination\" data-swiper-settings=\"{&quot;effect&quot;:&quot;slide&quot;,&quot;breakpoints&quot;:{&quot;0&quot;:{&quot;slidesPerView&quot;:1,&quot;spaceBetween&quot;:0,&quot;speed&quot;:800,&quot;autoplay&quot;:false,&quot;navigation&quot;:{&quot;enabled&quot;:true},&quot;pagination&quot;:{&quot;enabled&quot;:true}},&quot;768&quot;:{&quot;slidesPerView&quot;:1,&quot;spaceBetween&quot;:20,&quot;speed&quot;:800,&quot;autoplay&quot;:false,&quot;navigation&quot;:{&quot;enabled&quot;:true},&quot;pagination&quot;:{&quot;enabled&quot;:true}},&quot;1025&quot;:{&quot;slidesPerView&quot;:1,&quot;spaceBetween&quot;:20,&quot;speed&quot;:800,&quot;autoplay&quot;:false,&quot;navigation&quot;:{&quot;enabled&quot;:true},&quot;pagination&quot;:{&quot;enabled&quot;:true}}},&quot;loop&quot;:true,&quot;autoplay&quot;:false,&quot;allowTouchMove&quot;:true,&quot;mousewheel&quot;:false,&quot;keyboard&quot;:false,&quot;navigation&quot;:{&quot;enabled&quot;:true,&quot;nextEl&quot;:&quot;.swiper-button-next&quot;,&quot;prevEl&quot;:&quot;.swiper-button-prev&quot;},&quot;pagination&quot;:{&quot;enabled&quot;:true,&quot;el&quot;:&quot;.gslider-image-slider-bbeb764b .swiper-pagination-image-slider&quot;,&quot;type&quot;:&quot;bullets&quot;,&quot;dynamicBullets&quot;:false,&quot;clickable&quot;:true}}\"><div class=\"swiper\" role=\"region\" aria-label=\"Image Slider\"><div class=\"swiper-wrapper\"><div class=\"swiper-slide\"><div class=\"gslider-image-slider-content-wrapper \"><div class=\"gslider-image-item\" data-hover-effect=\"none\"><img decoding=\"async\" src=\"https:\/\/www.mountainnews.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/fr-skitest-sponsorship.png\" alt=\"image 1\"\/><\/div><\/div><\/div><div class=\"swiper-slide\"><div class=\"gslider-image-slider-content-wrapper \"><div class=\"gslider-image-item\" data-hover-effect=\"none\"><img decoding=\"async\" src=\"https:\/\/www.mountainnews.com\/fr\/wp-content\/uploads\/sites\/4\/2026\/05\/FR-FB-Skitest-Brand-resized.jpg\" alt=\"image 2\"\/><\/div><\/div><\/div><\/div><div class=\"gslider-navigation-default-icon-wrapper inside center\"><div class=\"swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous slide\"><\/div><div class=\"swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next slide\"><\/div><\/div><\/div><div class=\"swiper-pagination swiper-pagination-image-slider swiper-pagination-gslider-image-slider-bbeb764b\" aria-label=\"Carousel pagination\"><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Sp\u00e9cificit\u00e9s techniques&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La campagne Skitest Brand Sponsorship comprend :\u00a0<\/strong><br>\u2022 Article\u00a0sponsoris\u00e9<br>\u2022 Photos illustrant l&rsquo;article\u00a0<br>\u2022 Banni\u00e8res Display brand\u00e9es (fournies par le partenaire)<br>\u2022 Encart promotionnel (cr\u00e9\u00e9 en interne par Mountain News)\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Article<\/strong><br>\u2022 Texte &#8211; article d&rsquo;actualit\u00e9 de 250 \u00e0 500 mots<br>\u2022 Texte Hyperlink et URLs de redirection. (5 liens maximum), par exemple : h\u00e9bergement, vols, \u00e9v\u00e9nements, etc.<br>\u2022 Vid\u00e9o &#8211; lien YouTube (72 dpi) optionnel<br>\u2022 Notre \u00e9quipe \u00e9ditoriale travaillera avec vous pour \u00e9diter le contenu afin qu&rsquo;il corresponde \u00e0 notre ligne \u00e9ditoriale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Photos<\/strong><br>\u2022 Image &#8211; minimum 1920&#215;1280 px<br>\u2022 Format &#8211; JPG (horizontal uniquement)<br>\u2022 3 \u00e0 5 images \u00e0 prendre en consid\u00e9ration<br>\u2022 L\u00e9gende de l&rsquo;image et cr\u00e9dits<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Encart publicitaire pour la page de l&rsquo;article (pendant 1 mois)<\/strong><br>\u2022 Banni\u00e8res &#8211; 728&#215;90 px, 300x250px, 300x600px, et 160x600px<br>\u2022 Format de l&rsquo;image &#8211; JPG, GIF, PNG, HTML5<br>\u2022 Taille totale &#8211; moins de 200kb (1 000kb HTML5)<br>\u2022 Animation &#8211; moins de 3 boucles, pas de texte clignotant<br>\u2022 Lien &#8211; url de redirection (si vous ne fournissiez pas une balise de suivi de clic\/ click tag )<br>\u2022 Tags des tiers accept\u00e9s (les tags doivent \u00eatre s\u00e9curis\u00e9s)&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Annonces publicitaires pour rediriger le trafic (cr\u00e9\u00e9 en interne par Mountain News)&nbsp;<\/strong><br>\u2022 Inclut une mise en avant sur la page d\u2019accueil et dans la newsletter, une pr\u00e9sence dans la bo\u00eete de r\u00e9ception mobile, des publications sociales, ainsi que des formats display en rotation (ROS).<br>\u2022 Le partenaire doit fournir son logo ainsi que ses guidelines de marque, afin que Mountain News puisse cr\u00e9er des supports promotionnels conformes et percutants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Logo&nbsp;<\/strong><br>\u2022 Mise en page verticale : minimum 160 x 160 px<br>\u2022 Mise en page horizontale : minimum 400 x 100 px<br>\u2022 Format de l&rsquo;image &#8211; JPG, GIF, PNG<br>\u2022 Les logos doivent \u00eatre fournis en couleur et en blanc.<br>\u2022 OPTIONNEL : un arri\u00e8re-plan transparent si cela correspond aux lignes directrices de votre marque.<br>\u2022 Taille du fichier : ne doit pas d\u00e9passer 50 kb&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Workflow de cr\u00e9ation d\u2019un article Spotlight\/Amplify&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Le partenaire remplit et soumet un <a href=\"https:\/\/bucket-otsnews.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/sites\/3\/2025\/10\/DEMANDE-Skiinfo-Article-Content-Brief-enregistrez-comme-nouveau-document-et-remplissez-les-informations.xlsx\">brief de contenu<\/a> \u00e0 Skiinfo&nbsp;<br>\u2022 Skiinfo et le partenaire se r\u00e9unissent lors d\u2019un appel de lancement pour pr\u00e9senter le processus<br>\u2022 Skiinfo partage un r\u00e9troplanning ainsi qu\u2019un plan d\u00e9taill\u00e9 de l\u2019article<br>\u2022 L\u2019\u00e9quipe Skiinfo collabore avec le partenaire pour s\u2019assurer que le ton et les messages refl\u00e8tent fid\u00e8lement l\u2019identit\u00e9 de la marque, puis finalise l\u2019article<br>\u2022 Jusqu\u2019\u00e0 2 cycles de r\u00e9visions sont inclus<br>\u2022 La version finale est publi\u00e9e \u00e0 la date et \u00e0 l\u2019heure pr\u00e9vues, apr\u00e8s validation du partenaire<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Recommandations<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Article&nbsp;<\/strong><br>\u2022 Mettez en avant la proposition de valeur unique de votre marque, vos \u00e9v\u00e9nements phares, vos initiatives strat\u00e9giques, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Annonces de Marque &#8211; Display<\/strong><br>\u2022 Publiez un contenu interressant pour des skieurs<br>\u2022 Examinez attentivement les options de mise en page et la fa\u00e7on dont elles s\u2019afficheront dans chaque taille d&rsquo;annonce et sur chaque appareil.<br>\u2022 Utilisez des couleurs conformes aux lignes directrices de votre marque.<br>\u2022 R\u00e9digez un titre concis qui attire l&rsquo;attention.<br>\u2022 Int\u00e9grez une photographie unique<br>\u2022 Incluez un bouton tr\u00e8s visible avec un CTA (appel au clic fort ) \u2013 les CTA doivent \u00eatre courts, clairs et orient\u00e9s vers l&rsquo;action.<br>\u2022 Ajoutez le logo de votre marque&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pr\u00e9sentation du produit Skitest Brand Sponsorship vous permet de mettre en avant votre marque et votre gamme de skis au c\u0153ur du Skitest de Skiinfo, l\u2019espace de r\u00e9f\u00e9rence o\u00f9 les skieurs viennent comparer les mod\u00e8les et rechercher des conseils d\u2019achat. Ce format garantit une visibilit\u00e9 premium aupr\u00e8s d\u2019un public tr\u00e8s engag\u00e9, passionn\u00e9 de mat\u00e9riel et<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":27,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-186","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Opportunit\u00e9s de sponsoring pour tests de skis | Mountain News<\/title>\n<meta name=\"description\" content=\"Associez-vous \u00e0 Mountain News et touchez les skieurs gr\u00e2ce \u00e0 des tests de mat\u00e9riel r\u00e9alis\u00e9s par des experts, du contenu \u00e9ditorial de confiance et des opportunit\u00e9s promotionnelles cibl\u00e9es.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta 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