ADVERTISING SPECIFICATIONS

• Creatives to be supplied by sponsor.
• Creatives can take up to five business days to be posted.
• Creatives with a white background must feature a black 1 pixel wide border within the ad size limitations to differentiate itself from editorial.
• All advertising is served through Google/DoubleClick DFP.
• All advertisements must adhere to IAB advertising guidelines.
• If third party ad serving is used, a login to the reporting system must be provided to MNC.
• All email and inbox creatives are due one week prior to launch date.
• 3rd Party Flash/Rich Media ads should have wmode=”opaque”
• MNC reserves the right to review and reject any ads for any reason.

Leaderboard

• Image: 728w x 90h
• Image Format: gif, jpg, rich media
• Total Size: less than 40k
• Animation: less than 3 loops, no blinking text
• 3rd Party Tags Accepted

View Example

Medium Rectangle

• Image: 300w x 250h
• Image Format: gif, jpg rich media
• Total Size: less than 40k
• Animation: less than 3 loops, no blinking text
• 3rd Party Tags Accepted

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Scrolling Skyscraper

• Image: 160w x 600h
• Image Format: gif, jpg, rich media
• Total Size: less than 40k
• Animation: less than 3 loops, no blinking text
• 3rd Party Tags Accepted

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Mobile

• Image: 320w x 50h
• Image Format: gif or jpg
• Total Size: less than 25K
• Animation: less than 3 loops, no blinking text
• 3rd Party Tags Accepted

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Video

• 3rd Party Tags Accepted or Site Served
• Site-served:
• Video: 30 seconds or less
• Video: 4:3 ratio preferred
• Video: must be one of the following formats: .avi .mpeg .wmv .mov
• Image: Must provide alternate image: 300×225, jpg or gif, no animation
• End product is a 300×250 ad unit
• Number of creatives limited

View Example

Wallpaper

• No 3rd Party Serving
• Image: 1600w x 1000h **Please refer to our sizing template
• Companion Banner: 728×90 (for North American clients only)
• Image Format: gif or jpg, no animation
• Total Size: less than 150K
• Depending on browser window size and/or monitor resolution, all of creative (sides) may not be visible to all viewers.
• Please keep the message zone to 1280 x 768 pixels.

View Example

**Please use the OnTheSnow/Skiinfo Wallpaper Photoshop template. Right Click and select Save Link As (if you get an error page, please confirm you’re clicking “Save Link As”)

Roadblock

• Consists of Wallpaper , Medium Rectangles, Leaderboard

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Push Down

• 3rd Party Tags Accepted or Site Served
• Site Served:
  • Initial Size: 970w x 66h
  • Expanded Size (Max): 970w x 418h (full expanded size)
  • Expansion by (choose one):
    • Option 1: User initiation only: Mouse over/mouse off: When a user passes a mouse over the creative, the panel expands; the panel retracts when the mouse is removed.
    • Option 2: Click open/click close: The creative can be set to expand with user click; the panel retracts when the user clicks a clearly marked close button.
  • Expand direction: down
  • Max Initial Load File Size: 60KB
  • Max Number of Panels: 4
  • Expanded Panel File Weight (Polite Download): 60KB (without video), 2.2 megs (with video)
  • Video: 3rd Party Only, True Streaming. Progressive download available on click only.
    • Video Length: 8 seconds max (on initial impression, user initiated expansion of the panel may include 30 second video)
    • Audio: User Initiated on click only. Audio MUST stop when panel is closed
      • Audio Length: 8 seconds max (on initial impressions, user initiated expansion of the panel may include 30 second audio served in conjunction with a video stream)

View Example

Expanding Medium Rectangle

• 3^rd Party Tags Accepted
• Initial Size: 300w x 250h
• Expanded Size (Max): 600w x 250h
• Expansion By: user initiation only: click or mouse over (of 750 ms)
• Expand direction: left
• Max Initial Load File Size *: 40KB
• Additional File Weight Polite Download): 80KB
• Flash Specifics: 18fps
• Audio Initiation: User Initiated (on click)
• Maximum Animation Length: Anything up to 15 seconds
• Controls: Control = “Close X”, Font = 16 pt, Location = On Edge of Original (non-expanded/expanded) unit, Feature = Enable Mouse-Off Retraction
• Web Site Labeling & Other Items: Label = “Advertisement” Font = 16 pt

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Expanding Mobile Banner

• 3^rd Party Tags Accepted
• Initial Size: 320w x 50h
• Expanded size (Max): 320w × 480h
• Expansion By: user initiation only: tap or slide (of 750 ms)
• Expand direction: top
• Max Initial Load File Size 40KB
• Additional File Weight Polite Download): 100KB
• Max Video/Animation frame rate: 24fps
• Supported Creative Type: HTML 5
• Audio Initiation: User Initiated (on click)
• Maximum Animation Length: Anything up to 15 seconds, no looping
• Controls: Control = “Close X” on Full Page Ad Component in the upper right hand corner and “Expand” or other CTA Base Ad Component. Font = 8pt (11px) – 16pt (21px). Retract Feature = Tap to close/expand Video must include: Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control)
• Web Site Labeling & Other Items: Label = “Advertisement”

View Example

Flash

• Flash Version 10 or earlier
• ClickTag: All flash creatives must have a getURL(clickTAG) action. Click here for more detail.
• Alternate Run image: You must provide an alternate run image (gif or jpg) for website viewers without flash installed

Email

Newsletter Sponsorship (ADV1, ADV2, ADV3)

• Headline Text: up to 50 characters. Punctuation, spaces, etc. counted as characters. No all caps or ampersands (&).
• Body Text: up to 50 words. No formatting of text (bold, italic, line breaks, etc.). No URLs or email addresses in body copy

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Newsletter Featured Link

• Link Text: up to 50 characters. Punctuation, spaces, etc. counted as characters.
• No formatting of text (bold, italic, line breaks, etc.)
• Creative must not include the word “click” or any variation
• Creative should not include website URLs or email addresses in text

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Custom Email

• HTML: Maximum width of 600 pixels.
• Size: less than 100k
• Links: 6 links or less in total
• Subject Line: A subject line for your email.
• From Line: The from name for your email. Not an email address.
• Any CSS styles should be “in-line” (not declared in a style block at top of code)

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Mobile Inbox Messages

Text with Image Message

• Subject line: 30 characters max
• Half screen image: 640×480 (image will adjust per device)
• Header : 17 characters max (optional)
• Body content: 50 words or less
• Call to Action Button: 20 characters max
• Image click through URL
• 3^rd Party tracking pixels supported

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Image Only Message

• Subject line – 30 characters max
• Full-screen image: 640×960 (image will adjust per device)
• Image click through URL
• 3^rd Party tracking pixels supported

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Video Message

• Video source file:
• 264 encoding with MP4 format
• 140kbps bitrate
• Size: 320×480
• Run time of 15 seconds or less
• Subject line – 30 characters max
• Header : 17 characters max (optional)
• Body content: 50 words or less
• Call to Action Button: 20 characters max
• 3^rd Party tracking pixels supported

View Example