News

August 26, 2011

OnTheSnow Becomes Official Ski and Snowboard Content Partner of The Weather Channel

ORINDA, CA. – August 19, 2011 – OnTheSnow, the most-visited snow sports website in the world, today announced an expanded partnership with The Weather Channel, the industry leader in providing accurate weather information across multiple channels. OnTheSnow will become the official provider of snow reporting and resort information for The Weather Channel, weather.com, The Weather Channel Mobile, and Desktop Weather.

Beginning this next 2011-2012 winter season, The Weather Channel television audience, website visitors and mobile application users will have access to OnTheSnow.com daily snow reporting as well as resort profiles and on-mountain cameras for more than 1,500 ski resorts around the world.

“Mountain News has been a partner of The Weather Channel for the last five years and has a solid track record of delivering high quality ski conditions information and content,” said Jim Anderson, Director of Weather Asset Management at The Weather Channel. “At OnTheSnow.com we pride ourselves on providing accurate and timely information on all things skiing and snowboarding around the world,” said Chad Dyer, global managing director of Mountain News Corporation.  “We’re excited to expand our relationship with The Weather Channel and add another channel to help ski and snowboard enthusiasts get the information they need when they want it.”

About OnTheSnow.com and Mountain News Corporation
OnTheSnow is operated by Mountain News Corporation (MNC). MNC, is the top provider of snow reports to more than 1,500 web sites throughout the world, including approximately 400 news media websites. The Company’s pre-produced radio snow reports are delivered to affiliate stations in 17 radio networks and 800 stations across the U.S. In addition to its snow reports and website, OnTheSnow.com publishes and delivers a weekly e-mail newsletter to its database of more than 300,000 subscribers worldwide. MNC also operates MountainGetaway.com, the year-round headquarters for information regarding popular mountain resort communities and regions in the summer months.

About The Weather Channel Companies

The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI.  The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households.  TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD.  The digital properties of TWCC, which include the weather.com® site, The Weather Channel Desktop and The Weather Channel Mobile, reach more than 40 million monthly unique users, are the most popular source of online weather news and information, and offer the second most popular mobile application on all smart phones.  WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press

Media Contacts:
Chad Dyer
Mountain News Corporation
925-254-4456 ext. 116
dyer@mountainnews.com