News

July 12, 2010

New Audit Shows OnTheSnow Newsletter Reaches 193,031 Skiers, Riders

 A newly released audit of the OnTheSnow e-mail newsletter shows circulation in March 2010 reached 193,031 skiers and snowboarders who registered to receive the free newsletter.

BPA Worldwide, a global industry resource for verified audience data, conducted the independent audit. The audits were conducted for issues e-mailed to opt-in readers March 4, 11, and 18, 2010.

“The OnTheSnow e-mail newsletter saw a year-over-year increase in circulation as subscribers grew by 7.63 percent from 181,239 in March 2009. Measured open rates and clicks to advertisers also were up for the same period,” said Mountain News Global Managing Director Chad Dyer.

The BPA Audit further reported the OnTheSnow database is extremely accurate with only .01 percent of emails undelivered during the audit period.

“This is the result of a very stringent list hygiene procedure where undelivered names are dropped from the list after three consecutive unsuccessful attempts to deliver,” Dyer said.