• Creatives to be supplied by sponsor.
• Creatives will take up to three business days to be posted.
• Creatives with a white background must feature a black 1 pixel wide border within the ad size limitations to differentiate itself from editorial.
• All advertising is served through Open Ad Stream.
• If third party ad serving is used, a login to the reporting system must be provided to MNC.
• Travel Offers include a maximum of one offer per resort. Offers are updated by advertiser through an on-line system.
• All newsletter creatives are due the Friday before the newsletter launch date.
• All Custom Blast creatives are due by noon the Thursday before the launch date.
• Tracking pixels are not supported for any text based creative type.
• MNC reserves the right to review and reject an ads for any reason.

Leaderboard See Example

• Image Dimensions: 728w x 90h
• Image Format: gif, jpg, rich media
• Image Size: less than 30k
• Animation: less than 3 loops

Medium Rectangle See Example

• Image Dimensions: 300w x 250h
• Image Format: gif, jpg rich media
• Total Size: less than 30k
• Animation: less than 3 loops

Video Ad See Example

• Video: 30 seconds or less
• Video: 3:2 ratio preferred
• Video: must be one of the following formats
• Image Dimensions: 300x200
• Image Format: jpg or gif
• Image: no animation
• Video Ad submission instructions
• Note: end product is a 300x250 ad unit
• Note: number of creatives limited

Travel Offers See Example

• Image Dimensions: 100w x 75h
• Format Format: gif, jpg
• Animation: No animation
• Title: 30 characters or less. Punctuation, spaces, etc. counted as characters. No exclamation points (!)
• Offer Text: 50 words or less
• No formatting of text (bold, italic, line breaks, etc.)
• Tracking pixels are not supported

Snow Dump See Example

• Image Dimensions: 300w x 38h
• Image Format: gif, jpg, rich media
• Image Size: less than 15k
• Animation: less than 3 loops

Prize Promotion See Example

• Title Text: up to 50 characters. Punctuation, spaces, etc. counted as characters.
• Offer Text: up to 100 words.
• Offer Image Dimensions: 525w x 288h
• Logo Image Dimensions: 175w x 75h
• Image Format: gif, jpg.
• Animation: No animation
• No formatting of text (bold, italic, line breaks, etc.)
• Tracking pixels are not supported

Home Page Sponsorship See Example

Home Page Sponsorships are created by the OnTheSnow Editorial and Creative teams from source material provided by clients. Because of the location, strict adhearance to the site's look and feel is required. Preferred proceedure is for the client to provide an expanded description of the offer (or the URL of the offer) and the editorial staff will produce a creative. End product will consist of:


• Title Text: up to 22 characters. Punctuation, spaces, etc. counted as characters.
• Offer Text: up to 150 characters. Punctuation, spaces, etc. counted as characters.
• Image Dimensions: 400w x 140h
• Image Format: jpg.
• Image Other: Landspace with right skew of subject.
• Image Other: Should be photo imagery only (not include words, etc.)
• Animation: No animation
• URL
• No formatting of text (bold, italic, line breaks, etc.)
• No 3rd Party Serving
• Tracking pixels are not supported
• Note: Subject to Editorial & Creative review.

Newsletter Sponsorships See Example

• Title Text: up to 30 characters. Punctuation, spaces, etc. counted as characters.
• Body Text: up to 50 words.
• Image Dimensions: 80w x 80h
• Image Format: gif, jpg
• Size: less than 15k
• Animation: No animation
• No formatting of text (bold, italic, line breaks, etc.)
• Creative must not include the word "click" or any variation
• Creative should not include website URLs or email addresses in body copy
• Tracking pixels are not supported

Industry Report Sponsorships See Example

• Image 300w x 100h
• Image Format: .gif or .jpeg only
• Image Size: less than 15k
• Image Format: gif, jpg
• Animation: No Animation
• Other: No 3rd Party Serving allowed

Email Custom Blasts See Example

• HTML version: Html file with a maximum width of 600 pixels.
• HTML version size: less than 100k
• Links: 6 links or less in total
• Subject Line: A subject line for your email.
• From Line: The from name for your email. Not an email address.

Flash

All flash creatives must meet the following specification:

• Flash Version 8 or earlier
• ClickTag: All flash creatives must have a getURL(clickTAG) action. Click here for more detail.
• Alternate Run image: You must provide an alternate run image (gif or jpg) for website viewers without flash installed

Expandable Banners - Eyeblaster, etc.

All expanding creatives must meet the following specification:

• Only Expandable 728x90, and Floating Ads that work back into 728x90 are supported
• Max. Size: 728x270
• Ads that are outside of 728x90 space without user interaction (click or mouse over) are limited to once per session.
• Mouse overs on expandable ads can only spawn an expansion of the existing 728x90 ad. It cannot launch a new browser.
• Only sound that is user-initiated will be accepted. All creatives that have the possibilty of sound must include a prominently visible on/off function.
• The elements of an ad appearing outside of 728x90 ad space are limited to 7 seconds.
• Auto expanding ads are not supported
• Expansion on mouseover must have a delay of 750ms or greater
• As with all ads, MNC reserves the right to review and reject an ad for any reason.
• File Size: 40k or less
• PLEASE NOTE: Currently Eyeblaster and DartMotif creatives are not trackable via the Realmedia OAS ad server. We will not be able to provide click through information for any creative of this type.