Website Sponsorships

Leaderboard Med. Rectangle Video Ads Travel Offers Travel Store Snow Dump Prize Promotion Home Page Sponsorship Skin

Newsletter Sponsorships Newsletter Featured Link Email Custom Blasts Other Specifications

Flash Expandable Banners-Eyeblaster etc.

Policies

Creatives to be supplied by sponsor.
Creatives will take up to three business days to be posted.
Creatives with a white background must feature a black 1 pixel wide border within the ad size limitations to differentiate itself from editorial.
All advertising is served through Open Ad Stream.
If third party ad serving is used, a login to the reporting system must be provided to MNC.
Travel Offers include a maximum of one offer per resort. Offers are updated by advertiser through an on-line system.
All newsletter creatives are due the Friday before the newsletter launch date.
All Custom Blast creatives are due by noon the Thursday before the launch date.
Tracking pixels are not supported for any text based creative type.
Blinking text is not allowed. Other intentionally distracting animation elements (like blinking text), can be grounds for ad rejection.
MNC reserves the right to review and reject an ads for any reason.
We recommend use of tracking URLS (Google Analytics Campaign Tags, etc.)

Website Sponsorhips

Leaderboard 728w x 90h

Leaderboard See Example

Image Dimensions: 728w x 90h
Image Format: gif, jpg, rich media
Image Size: less than 40k
Animation: less than 3 loops, no blinking text

Medium Rectangle 300w x 250h

Medium Rectangle See Example

Image Dimensions: 300w x 250h
Image Format: gif, jpg rich media
Total Size: less than 40k
Animation: less than 3 loops, no blinking text

Video Ad 300w x 200h

Video Ad See Example

Video: 30 seconds or less
Video: 4:3 ratio preferred
Video: must be one of the following formats
Image Dimensions: 300x225
Image Format: jpg or gif
Image: no animation
Video Ad upload instructions
Note: end product is a 300x250 ad unit
Note: number of creatives limited

Travel Offers

Travel Offers See Example

Offer Image: 100w x 75h gif or jpg of property. No animation. No Text.
Offer Title: 30 characters or less. Punctuation, spaces, etc. counted as characters.
Offer Text: 50 words or less. No formatting of text (bold, italic, line breaks, etc.)
Offer URL: link to offer landing page
We recommend use of tracking URLS (Google Analytics Campaign Tags, etc.)
Tracking pixels are not supported
No all CAPS. No exclamation points (!)

Travel Store

Travel Store See Example

Store Profile

Store Name: No formatting of text (bold, italic, line breaks, etc.)
Store Logo: 100w x 75h gif or jpg, no animation.
Store Logo URL: A URL to your site that will be used with your store logo
Store Description: 50 words or less. No formatting (bold, italic, line breaks, etc.).
Only 1 name, logo, logo url, & description supported per store

Each Offer Listed in Store

Offer Image: 100w x 75h gif or jpg of property. No animation. No Text.
Offer Title: 30 characters or less. Punctuation, spaces, etc. counted as characters.
Offer Text: 50 words or less. No formatting of text (bold, italic, line breaks, etc.)
Offer URL: link to offer landing page
Offer Start Date
Offer End Date
We recommend use of tracking URLS (Google Analytics Campaign Tags, etc.)
Tracking pixels are not supported
No all CAPS. No exclamation points (!)

Snow Dump 300w x 38h

Snow Dump See Example

Image Dimensions: 300w x 38h
Image Format: gif, jpg, rich media
Image Size: less than 15k
Animation: less than 3 loops, no blinking text

Prize Promotion 525w x 288h

Prize Promotion See Example

Title Text: up to 50 characters. Punctuation, spaces, etc. counted as characters.
Offer Text: up to 100 words.
Offer Image: 525w x 288h gif or jpg, no animation, no text.
Logo Image: 175w x 75h gif or jpg, no animation.
No formatting of text (bold, italic, line breaks, etc.)
Tracking pixels are not supported

Home Page Sponsorship

Home Page Sponsorship See Example

Title Text: up to 35 characters. Punctuation, spaces, etc. counted as characters.
Offer Text: up to 150 characters. Punctuation, spaces, etc. counted as characters.
Image: 280w x 175h jpg. No Text.
Landing Page URL
No formatting of text (bold, italic, line breaks, etc.)
No 3rd Party Serving
Tracking pixels are not supported
Note: Subject to Editorial & Creative review.

Skin

Skin See Example

Image: 1600w x 1000h
Image Format: gif or jpg.
Total Size: less than 150K
Animation: No Animation
No 3rd Party Serving
Note: Subject to strict Creative & Editorial review.
Note: Must use the OnTheSnow Skin Photoshop template

Newsletter Sponsorships

Newsletter Sponsorships See Example

Title Text: up to 50 characters. Punctuation, spaces, etc. counted as characters.
Body Text: up to 50 words.
Image: 80w x 80h gif or jpg. No animation
Landing Page URL
No formatting of text (bold, italic, line breaks, etc.)
Creative must not include the word "click" or any variation
Creative should not include website URLs or email addresses in body copy
Title - First letter of every word in title are upper case, all other letters in the word are lower case. No ampersands (&) allowed, please just use the word "And" in headlines. Mountain News reserves the right to edit the titles to conform to this policy. No proof will be provided.
Title - Please try to use a verb in every headline, and avoid using the word "The" to start a sentence.
Tracking pixels are not supported

Newsletter Sponsorships

Newsletter Featured Link See Example

Link Text: up to 50 characters. Punctuation, spaces, etc. counted as characters.
No formatting of text (bold, italic, line breaks, etc.)
Creative must not include the word "click" or any variation
Creative should not include website URLs or email addresses in text
Subject to Editorial Review
Tracking pixels are not supported

Industry Report Sponsorships 300w x 100h

Industry Report Sponsorships See Example

Image 300w x 100h
Image Format: .gif or .jpeg only
Image Size: less than 15k
Image Format: gif, jpg
Animation: No Animation
Other: No 3rd Party Serving allowed

Email Custom Blasts

Email Custom Blasts See Example

HTML version: Html file with a maximum width of 600 pixels.
HTML version size: less than 100k
Links: 6 links or less in total
Subject Line: A subject line for your email.
From Line: The from name for your email. Not an email address.

Others

Flash

All flash creatives must meet the following specification:

Flash Version 8 or earlier
ClickTag: All flash creatives must have a getURL(clickTAG) action. Click here for more detail.
Alternate Run image: You must provide an alternate run image (gif or jpg) for website viewers without flash installed

Expandable Banners - Eyeblaster, etc.

All expanding creatives must meet the following specification:

Only Expandable 728x90, and Floating Ads that work back into 728x90 are supported
Max. Size: 728x270
Ads that are outside of 728x90 space without user interaction (click or mouse over) are limited to once per session.
Mouse overs on expandable ads can only spawn an expansion of the existing 728x90 ad. It cannot launch a new browser.
Only sound that is user-initiated will be accepted. All creatives that have the possibilty of sound must include a prominently visible on/off function.
The elements of an ad appearing outside of 728x90 ad space are limited to 7 seconds.
Auto expanding ads are not supported
Transparency is not supported
Expansion on mouseover must have a delay of 750ms or greater
As with all ads, MNC reserves the right to review and reject an ad for any reason.
File Size: 40k or less
PLEASE NOTE: Currently Eyeblaster and DartMotif creatives are not trackable via the Realmedia OAS ad server. We will not be able to provide click through information for any creative of this type.