REQUIREMENTS

  • Creatives to be supplied by sponsor.
  • Creatives can take up to five business days to be posted.
  • Creatives with a white background must feature a black 1 pixel wide border within the ad size limitations to differentiate itself from editorial.
  • All advertising is served through Google/DoubleClick DFP.
  • All advertisements must adhere to IAB advertising guidelines.
  • If third party ad serving is used, a login to the reporting system must be provided to MNC.
  • All email and inbox creatives are due one week prior to launch date.
  • 3rd Party Flash/Rich Media ads should have wmode=”opaque”
  • MNC reserves the right to review and reject any ads for any reason.

STANDARD DISPLAY & RE-TARGETING

Leaderboard

  • Image: 728w x 90h
  • Image Format: gif, jpg, rich media
  • Total Size: less than 40k
  • Animation: less than 3 loops, no blinking text
  • 3rd Party Tags Accepted

View Example

 

 

Medium Rectangle

  • Image: 300w x 250h
  • Image Format: gif, jpg rich media
  • Total Size: less than 40k
  • Animation: less than 3 loops, no blinking text
  • 3rd Party Tags Accepted

View Example

 

 

Scrolling Skyscraper

  • Image: 160w x 600h
  • Image Format: gif, jpg, rich media
  • Total Size: less than 40k
  • Animation: less than 3 loops, no blinking text
  • 3rd Party Tags Accepted

View Example

 

 

Mobile

  • Image: 320w x 50h
  • Image Format: gif or jpg
  • Total Size: less than 25K
  • Animation: less than 3 loops, no blinking text
  • 3rd Party Tags Accepted

View Example

 

 

Video

  • 3rd Party Tags Accepted or Site Served
  • Site-served:
  • Video: 30 seconds or less
  • Video: 4:3 ratio preferred
  • Video: must be one of the following formats: .avi .mpeg .wmv .mov
  • Image: Must provide alternate image: 300×225, jpg or gif, no animation
  • End product is a 300×250 ad unit
  • Number of creatives limited

View Example

WALLPAPER & ROADBLOCK

Wallpaper

  • No 3rd Party Serving
  • Image: 1600w x 1000h **Please refer to our sizing template
  • Companion Banner: 728×90 (for North American clients only)
  • Image Format: gif or jpg, no animation
  • Total Size: less than 150K
  • Depending on browser window size and/or monitor resolution, all of creative (sides) may not be visible to all viewers.
  • Please keep the message zone to 1280 x 768 pixels.

View Example

 

**Please use the OnTheSnow/Skiinfo Wallpaper Photoshop template. Right Click and select Save Link As (if you get an error page, please confirm you’re clicking “Save Link As”)

 

 

Roadblock

  • Consists of Wallpaper , Medium Rectangles, Leaderboard

View Example

EXPANDING BANNERS & RICH MEDIA

Push Down

  • 3rd Party Tags Accepted or Site Served
  • Site Served:
    • Initial Size: 970w x 66h
    • Expanded Size (Max): 970w x 418h (full expanded size)
    • Expansion by (choose one):
      • Option 1: User initiation only: Mouse over/mouse off: When a user passes a mouse over the creative, the panel expands; the panel retracts when the mouse is removed.
      • Option 2: Click open/click close: The creative can be set to expand with user click; the panel retracts when the user clicks a clearly marked close button.
    • Expand direction: down
    • Max Initial Load File Size: 60KB
    • Max Number of Panels: 4
    • Expanded Panel File Weight (Polite Download): 60KB (without video), 2.2 megs (with video)
    • Video: 3rd Party Only, True Streaming. Progressive download available on click only.
      • Video Length: 8 seconds max (on initial impression, user initiated expansion of the panel may include 30 second video)
      • Audio: User Initiated on click only. Audio MUST stop when panel is closed
        • Audio Length: 8 seconds max (on initial impressions, user initiated expansion of the panel may include 30 second audio served in conjunction with a video stream)

View Example

 

 

Expanding Medium Rectangle

  • 3rd Party Tags Accepted
  • Initial Size: 300w x 250h
  • Expanded Size (Max): 600w x 250h
  • Expansion By: user initiation only: click or mouse over (of 750 ms)
  • Expand direction: left
  • Max Initial Load File Size *: 40KB
  • Additional File Weight Polite Download): 80KB
  • Flash Specifics: 18fps
  • Audio Initiation: User Initiated (on click)
  • Maximum Animation Length: Anything up to 15 seconds
  • Controls: Control = “Close X”, Font = 16 pt, Location = On Edge of Original (non-expanded/expanded) unit, Feature = Enable Mouse-Off Retraction
  • Web Site Labeling & Other Items: Label = “Advertisement” Font = 16 pt

View Example

 

 

Expanding Mobile Banner

  • 3rd Party Tags Accepted
  • Initial Size: 320w x 50h
  • Expanded size (Max): 320w × 480h
  • Expansion By: user initiation only: tap or slide (of 750 ms)
  • Expand direction: top
  • Max Initial Load File Size 40KB
  • Additional File Weight Polite Download): 100KB
  • Max Video/Animation frame rate: 24fps
  • Supported Creative Type: HTML 5
  • Audio Initiation: User Initiated (on click)
  • Maximum Animation Length: Anything up to 15 seconds, no looping
  • Controls: Control = “Close X” on Full Page Ad Component in the upper right hand corner and “Expand” or other CTA Base Ad Component. Font = 8pt (11px) – 16pt (21px). Retract Feature = Tap to close/expand Video must include: Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control)
  • Web Site Labeling & Other Items: Label = “Advertisement”

View Example

 

 

Flash

  • Flash Version 10 or earlier
  • ClickTag: All flash creatives must have a getURL(clickTAG) action. Click here for more detail.
  • Alternate Run image: You must provide an alternate run image (gif or jpg) for website viewers without flash installed

EMAIL & MOBILE INBOX MESSAGES

Email

Newsletter Sponsorship (ADV1, ADV2, ADV3)

  • Headline Text: up to 50 characters. Punctuation, spaces, etc. counted as characters. No all caps or ampersands (&).
  • Body Text: up to 50 words. No formatting of text (bold, italic, line breaks, etc.). No URLs or email addresses in body copy

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Newsletter Featured Link

  • Link Text: up to 50 characters. Punctuation, spaces, etc. counted as characters.
  • No formatting of text (bold, italic, line breaks, etc.)
  • Creative must not include the word “click” or any variation
  • Creative should not include website URLs or email addresses in text

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Custom Email

  • HTML: Maximum width of 600 pixels.
  • Size: less than 100k
  • Links: 6 links or less in total
  • Subject Line: A subject line for your email.
  • From Line: The from name for your email. Not an email address.
  • Any CSS styles should be “in-line” (not declared in a style block at top of code)

View Example

 

 

Mobile Inbox Messages

Text with Image Message

  • Subject line: 30 characters max
  • Half screen image: 640×480 (image will adjust per device)
  • Header : 17 characters max (optional)
  • Body content: 50 words or less
  • Call to Action Button: 20 characters max
  • Image click through URL
  • 3rd Party tracking pixels supported

View Example

 

 

Image Only Message

  • Subject line – 30 characters max
  • Full-screen image: 640×960 (image will adjust per device)
  • Image click through URL
  • 3rd Party tracking pixels supported

View Example

 

 

Video Message

  • Video source file:
  • 264 encoding with MP4 format
  • 140kbps bitrate
  • Size: 320×480
  • Run time of 15 seconds or less
  • Subject line – 30 characters max
  • Header : 17 characters max (optional)
  • Body content: 50 words or less
  • Call to Action Button: 20 characters max
  • 3rd Party tracking pixels supported

View Example

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